Sorrell’s S4 Nabs Two More Acquisitions

Sorrell’s S4 Nabs Two More Acquisitions

Sir Martin Sorrell’s new venture, S4 Capital, has announced it has acquired two more acquisitions.

MediaMonks has purchased Caramel Pictures (“Caramel”), one of the world’s leading food and liquids film studio for an undisclosed cash sum.

Based in Amsterdam,, Caramel adds award-winning directors, a specialist crew, studio, robotic equipment and over 25 years of craft in high-end digital photography and film for FMCG brands. The purchase also broadens MediaMonks’ Content Studio’s capabilities, as clients increasingly explore in-house, co-location and fit-for-format creative content models.

Founded in 1977 by Will van der Vlugt, Caramel’s brand clients include Heineken, KFC, KitKat, Lays, Magnum, and Senseo. In addition, Caramel works with FMCG companies such as the Coca-Cola Company, Danone, Nestlé and Unilever.

In addition, MightyHive has combined with ProgMedia, a Brazilian programmatic consultancy founded two years ago by ex-Google employees, Bruno Rebouças and Natalia Fernandes.

ProgMedia will become MightyHive’s base in Latin America, to capture the major market opportunity in the world’s fourth largest market and extend MightyHive’s capabilities into the Latin American region. ProgMedia’s clients include iFood, a leading online food delivery service throughout Latin America and Serasa Consumidor, the Experian-owned Brazilian credit research firm. ProgMedia has 27 people and provides flexible service offerings to help marketers and agencies in Latin America navigate the programmatic ecosystem.

Consideration for ProgMedia will be half cash and half in S4 Capital Ordinary Shares, which will have a two-year restriction on sale. A completion payment will be made based on the audited accounts for 2018 and a further payment will be made based on achieving the targeted earnings before interest, taxation, depreciation and amortisation (EBITDA) for 2019, as soon as the audited accounts are available, probably around March 2020.

These two initiatives are in line with S4 Capital’s recently announced strategic imperatives of broadening and deepening its functional and geographic capabilities in first party data, digital content and programmatic.

Sorrell said of the acquisitions: “Client interest in our purely digital, first party data, always-on 24/7 programmatic model is frenetic. These two further strategic moves in the premium quality, digital content area and programmatic in Latam deepen and broaden that powerfully attractive offer.”

 

 




Please login with linkedin to comment

S4 sir martin sorrell

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]