B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Sony Announces Edu-Tainment Strategy With New Media Partner Kidspot
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Sony Announces Edu-Tainment Strategy With New Media Partner Kidspot
Marketing

Sony Announces Edu-Tainment Strategy With New Media Partner Kidspot

Staff Writers
Published on: 9th November 2016 at 10:17 AM
Staff Writers
Share
2 Min Read
SHARE

Universal Sony Home Entertainment is excited to announce the launch of its Home Entertainment category exclusive 12-month “edu-tainment” strategy alongside new media partner, Kidspot.com.au.

Identifying that families are under constant time pressure to be the ‘perfect parent’, Universal Sony Home Entertainment aims to raise awareness with parents on the powerful educational themes within its family friendly portfolio, which is spearheaded by popular franchises such as Barbie, Monster High, Lego and PAW Patrol, as well as family animated movies such as The Secret Life of Pets.

Each title within the edu-tainment category encompasses relevant themes for children and their families – from friendship, to trust, loyalty and empowerment.

Universal Sony Home Entertainment’s, director of marketing and corporate strategy, Cindy McCulloch said: “The partnership provides parents with the opportunity to make informed viewing decisions for their children, via trusted Kidspot reviewers and journalists. We’re enabling parents to choose content which is as equally entertaining as it is educational.”

Kidspot is a powerful network, reaching one in three Aussie mums each month and the most trusted parenting website in Australia. The industry first partnership will strive to establish the value of ‘edu-tainment’ and showcase Universal Sony’s extensive range of family content.

Each month, Kidspot mums will review a hero title and share their honest thoughts with the active online community. The films and TV content will be appropriate for boys and girls, from pre-school age through to teens

All user-generated content will be driven around commentary on four key themes from each movie as well as an individual theme and overall film rating.

The Universal Sony and Kidspot partnership commences on the 1st December 2016.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Shuttlerock, Toro Company, Universal Sony Home Entertainment
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?