Sony Announces Edu-Tainment Strategy With New Media Partner Kidspot

Sony Announces Edu-Tainment Strategy With New Media Partner Kidspot
SHARE
THIS



Universal Sony Home Entertainment is excited to announce the launch of its Home Entertainment category exclusive 12-month “edu-tainment” strategy alongside new media partner, Kidspot.com.au.

Identifying that families are under constant time pressure to be the ‘perfect parent’, Universal Sony Home Entertainment aims to raise awareness with parents on the powerful educational themes within its family friendly portfolio, which is spearheaded by popular franchises such as Barbie, Monster High, Lego and PAW Patrol, as well as family animated movies such as The Secret Life of Pets.

Each title within the edu-tainment category encompasses relevant themes for children and their families – from friendship, to trust, loyalty and empowerment.

Universal Sony Home Entertainment’s, director of marketing and corporate strategy, Cindy McCulloch said: “The partnership provides parents with the opportunity to make informed viewing decisions for their children, via trusted Kidspot reviewers and journalists. We’re enabling parents to choose content which is as equally entertaining as it is educational.”

Kidspot is a powerful network, reaching one in three Aussie mums each month and the most trusted parenting website in Australia. The industry first partnership will strive to establish the value of ‘edu-tainment’ and showcase Universal Sony’s extensive range of family content.

Each month, Kidspot mums will review a hero title and share their honest thoughts with the active online community. The films and TV content will be appropriate for boys and girls, from pre-school age through to teens

All user-generated content will be driven around commentary on four key themes from each movie as well as an individual theme and overall film rating.

The Universal Sony and Kidspot partnership commences on the 1st December 2016.

Please login with linkedin to comment

Media partnership Shuttlerock Toro Company Universal Sony Home Entertainment

Latest News

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King
  • Marketing

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King

Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]