Sony Announces Edu-Tainment Strategy With New Media Partner Kidspot
Universal Sony Home Entertainment is excited to announce the launch of its Home Entertainment category exclusive 12-month “edu-tainment” strategy alongside new media partner, Kidspot.com.au.
Identifying that families are under constant time pressure to be the ‘perfect parent’, Universal Sony Home Entertainment aims to raise awareness with parents on the powerful educational themes within its family friendly portfolio, which is spearheaded by popular franchises such as Barbie, Monster High, Lego and PAW Patrol, as well as family animated movies such as The Secret Life of Pets.
Each title within the edu-tainment category encompasses relevant themes for children and their families – from friendship, to trust, loyalty and empowerment.
Universal Sony Home Entertainment’s, director of marketing and corporate strategy, Cindy McCulloch said: “The partnership provides parents with the opportunity to make informed viewing decisions for their children, via trusted Kidspot reviewers and journalists. We’re enabling parents to choose content which is as equally entertaining as it is educational.”
Kidspot is a powerful network, reaching one in three Aussie mums each month and the most trusted parenting website in Australia. The industry first partnership will strive to establish the value of ‘edu-tainment’ and showcase Universal Sony’s extensive range of family content.
Each month, Kidspot mums will review a hero title and share their honest thoughts with the active online community. The films and TV content will be appropriate for boys and girls, from pre-school age through to teens
All user-generated content will be driven around commentary on four key themes from each movie as well as an individual theme and overall film rating.
The Universal Sony and Kidspot partnership commences on the 1st December 2016.
Please login with linkedin to comment
Media partnership Shuttlerock Toro Company Universal Sony Home EntertainmentLatest News
ITF Finds Significant Disparities Between How Men’s And Women’s Elite Sports Are Described
The International Tennis Federation (ITF) has announced the results of a first-of-its-kind global research project examining sports gender equality across the media and social media, commissioned as part of its ITF’s Advantage All gender equality strategy. Conducted and delivered by Ipsos MORI, the research explored how the representation of male and female athletes varies, identifying […]
Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!
Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]
Hamish & Andy Oust Kyle & Jackie O From Top Three Most Popular Podcasts
B&T would love to report that some fresh, new talent had topped the podcast rankings, but alas it's the same old shit.
Blis Launches Playbook ‘Preparing For A Privacy-First World: Your Personal Guide To Getting Impersonal’
This comes with a downloadable playbook. Admittedly, not as a good as a downloadable pizza voucher, but nonetheless.
NEFF Appliances Launches First-Ever Aussie Campaign Via Keep Left
Home appliance ads celebrate the joy of home cooking, which really isn't as slothful as the sheer laziness of Uber Eats.
Archibald Williams Wins atWork Australia Account, Launches New Employment Services Campaign
Following a competitive pitch, independent agency, Archibald Williams has won the atWork Australia account and been tasked with launching the new employment services campaign, highlighting that work is for everyone. This is the first time atWork Australia has used the services of an agency for above the line messaging. Archibald Williams will handle TV, OOH, […]
Shopify Partners With The Peers Project To Support Millennial Leaders Podcast
Leading Australian podcast agency, The Peers Project, has partnered with global e-commerce company, Shopify, to amplify diverse millennial voices through the podcast series ‘Peers2Peers’. The 150 episode podcast, powered by Shopify, showcases the entrepreneurship and personal journeys of inspiring millennial leaders from across the globe. The podcast provides real life advice from young leaders and […]
Monday TV Wrap: Dancing With The Stars Loses Viewers Post-Premiere
Schapelle joins Roxy's husband and Mark Wahlberg in proving a stint in the slammer no impediment to career success.
Beckham Chucks Donuts In Slightly Dangerous Debut For Maserati
David Beckham has been announced as the new global brand ambassador of Maserati and has revealed his first work for the famous Italian marque. The accompanying TVC sees Beckham, 45, doing donuts in a Miami parking lot with his new Maserati SUV, the Levante Trofeo, all while dressed as an extra from Miami Vice. The […]
Increasing Presence Of Audio Prompts Launch Of S&W Sonic Branding
Globally awarded Sydney sound-house Smith and Western have officially launched a new audio branding agency, S&W Sonic Branding.
Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign
Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a new strategic path for the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people’s hearts giving a special value […]
Colin Jowell Joins DDB’s Tribal As Its First Chief Strategy Officer
Tribal Australia, part of DDB Group, has hired Colin Jowell (left in main photo) as its first-ever chief strategy officer, further bolstering its strategic capabilities and credentials. Jowell was most recently at KPMG as part of the consultancy firm’s Customer, Brand and Marketing advisory. Jowell first joined KPMG in 2018 following its acquisition of UDKU, […]
InMoment Accelerates Asia-Pacific Growth With Appointment Of Carl Kimball As VP Sales
InMoment, the leading provider of experience improvement (XI), today announces that Carl Kimball has joined the company as sales leader to bolster InMoment’s rapid growth across Asia Pacific and Japan (APJ).
Initiative Melbourne Wins Plush Sofas’ Media
Initiative Melbourne wins Plush Sofas' media, but not before cutting the tags off the office's existing sofas.
Nicole Kidman Voices Global Campaign For Healthcare Firm H&H
H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across their teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio […]
Jean-Michael Wu Appointed Head Of Talent At TotallyAwesome
One of Asia Pacific’s most experienced human resources leaders, Jean-Michel Wu, has been appointed Head of Talent at TotallyAwesome. The new position will see Jean-Michel Wu work with TotallyAwesome CEO, Will Anstee, and a growing regional management team TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of […]
Cannes Lions Announces 2021 Jury Members
Sadly there's no trip to Cannes for this years Lion winners. And no chance of a boozy arrest in Dubai either.
Former Webjet Marketing Manager Hayley Rathbone Joins Taguchi
Taguchi is a digital marketing platform. B&T apologises for mistaking it with the Tamagotchi in our earlier reporting.
Nine, John Hewson Settle Defamation Suit On Eve Of Trial
Nine and John Hewson have settled their defamation suit. Yet further proof of the assuaging nature of a large cheque.
Chartered Accountants Celebrates Accountants As ‘Difference Makers’ In Global Campaign Via JOY
Accountants say no need to constantly avoid us at parties in new advertising campaign via independent agency JOY.
Aussie Apples Unveil New Brand Platform Via TBWA Sydney And Atomic 212°
"An apple a day keeps the doctor away!" Well, that definitely wouldn't be the case if an apple tree fell on you.
Freeview Australia Brings Together Free-TV Broadcasters On Integrated HbbTV Service
Freeview Australia attempts to de-murk the rather murky world of television measurement with latest industry tool.
ATTENTION: Nominations Open For B&T’s Inaugural CMO Power List!
B&T's CMO power list is sure to be an industry hot potato! As in controversial, not likely to cause burns & blistering.
adidas Releases Special 4/20 Shoe With A South Park Twist
These adidas/South Park hybrids are set be a hit in trainer-obsessed adland. Although we can't see Sir Martin in a pair.
“Put Vera Back On!” Viewers Fume Over ‘Too Much’ Prince Philip Coverage
Costa Georgiadis assumes the title of the world's most famous Greek following the passing of Uncle Phil on Friday.
Brian White Scholarship Opens For Aspiring Radio News Broadcasters
This scholarship is aimed at aspiring radio news broadcasters, plus you don't need be an opinionated arsehole to enter.
This Is Flow Adds Global Business 1800-GOT-JUNK?
1800-GOT-JUNK may sound like a gay erotic film, however, as you'll learn here it's actually a rubbish removal business.
Five By Five Produces Animation Series For Gigabyte
Arguably animated ads are just another reason not to spend three years in an expensive acting course.
Heinz Launches Limited Edition ‘Footy Ketchup’ Bottles For AFL Fans
Nothing says 'footy' quite like a pie and sauce, does it? That and screaming vile obscenities at your television set.
Network 10 Conducting Company-Wide Culture Review
Network 10 conducting a company-wide culture review. 'Trial By Kyle' repeatedly coming up in a lot of people's answers.
