In case you’d missed the ridiculousness that is the string of Deadpool marketing stunts, we’re here to keep you clued in.

A new billboard has cropped up to promote the film, and it uses just three emojis to spell out the name of the film.

That’s right, the marketers for the film literally shelled out the big bucks to put three emjois on a billboard to entice people to see the film. And so far, it’s working:

This idiotic/brilliant billboard is why I’m all in on the DEADPOOL movie. I’m an easy lay. pic.twitter.com/jSRorPvaCp

— Patton Oswalt (@pattonoswalt) January 13, 2016

The R-rated, Ryan Reynolds-starring comic book film was also recently marketed as a weepy Valentines love-fest, with posters captioned with lines like, ‘A love for which is worth killing’.

You can see a few examples here:

This Valentine’s Day, fall in love with #Deadpool. pic.twitter.com/ScQWrpXXmx

— Deadpool Movie (@deadpoolmovie) January 11, 2016

A love for which is worth killing. #Deadpool pic.twitter.com/d3jQdKSmOZ

— Deadpool Movie (@deadpoolmovie) January 12, 2016

This Valentine’s Day, witness 50 Shades of Slay. #Deadpool pic.twitter.com/hIQ68O92RO

— Deadpool Movie (@deadpoolmovie) January 12, 2016