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Reading: Some Legend Has Taken Deadpool’s Marketing Budget And Given Us Idiotic Gold
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B&T > Advertising > Some Legend Has Taken Deadpool’s Marketing Budget And Given Us Idiotic Gold
Advertising

Some Legend Has Taken Deadpool’s Marketing Budget And Given Us Idiotic Gold

Staff Writers
Published on: 14th January 2016 at 10:08 AM
Staff Writers
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In case you’d missed the ridiculousness that is the string of Deadpool marketing stunts, we’re here to keep you clued in.

A new billboard has cropped up to promote the film, and it uses just three emojis to spell out the name of the film.

That’s right, the marketers for the film literally shelled out the big bucks to put three emjois on a billboard to entice people to see the film. And so far, it’s working:

This idiotic/brilliant billboard is why I’m all in on the DEADPOOL movie. I’m an easy lay. pic.twitter.com/jSRorPvaCp

— Patton Oswalt (@pattonoswalt) January 13, 2016

The R-rated, Ryan Reynolds-starring comic book film was also recently marketed as a weepy Valentines love-fest, with posters captioned with lines like, ‘A love for which is worth killing’.

You can see a few examples here:

This Valentine’s Day, fall in love with #Deadpool. pic.twitter.com/ScQWrpXXmx

— Deadpool Movie (@deadpoolmovie) January 11, 2016

A love for which is worth killing. #Deadpool pic.twitter.com/d3jQdKSmOZ

— Deadpool Movie (@deadpoolmovie) January 12, 2016

This Valentine’s Day, witness 50 Shades of Slay. #Deadpool pic.twitter.com/hIQ68O92RO

— Deadpool Movie (@deadpoolmovie) January 12, 2016

Deadpool also hits cinemas on the suspiciously-close-to-Valentines-Day date of 12 February. One thing’s for sure, it certainly shakes things up from the usual movie marketing we’re used to seeing. Even if it is a little shitty.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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