Some 44% Of Adland Employees Are Working On Plans To Start Their Own Agency

Some 44% Of Adland Employees Are Working On Plans To Start Their Own Agency

In good news for Malcolm Turnbull’s innovation and digital transformation announced last week, a recent B&T survey that asked respondents if they wanted to start their own agency found 44 per cent were working on plans as we speak with “digital” the most popular choice for going it alone.

The survey was published online in early November and all the results are in the latest edition of B&T out now.

A further 29 per cent said they had plans to start their own agency but felt current economic conditions meant now wasn’t the right time to be doing it. Worryingly, 56 per cent said of friends/colleagues who’d started their own agency believed it never got past being average, while six per cent said the venture was an “abject failure”.

Apart from digital (20 per cent), the other ideas for businesses for those wanting to go it alone was video (18 per cent), strategy/planning (17 per cent) and creative (14 per cent).

But what would your current employer think of staff buggering off to do their own thing? Forty two per cent said “they’d kill me” and “they’d shit themselves I’d take all of their clients”; while 31 per cent said “I’d go with their blessing”.

Understandably the biggest concern of starting an agency was “no reputation” and “no client pool”. However, respondents believed the smaller independent agencies had a bright future as clients got more senior people employed on their work and smaller agents (when compared to the multinationals) tended to work harder and were cheaper.

One agency-land employee who started his own thing was Mark Livings who started Kinetic Marketing. He recently told B&T of the venture:It’s romantic to think about running your own business, developing a culture that attracts and retains great staff and delivering work you’re proud of, but as I’m sure you’ve heard, it’s also hard.

“Think about the hardest you’ve ever worked. Then multiply it by 10. Then add on top of that, managing situations outside your control, developing staff, recruiting, and all the other requirements of a new business owner and also ensuring you keep the quality of your work high.

“It’s tough. Damn tough. So get your headspace sorted. It’ll be seriously hard going for at least a year, if not two,” Livings revealed.

The latest print edition of B&T is now now.

 

 




Please login with linkedin to comment

Advertising Standards Bureau content

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]