Some 3.2 Million Aussies Use SVOD As Netflix Still Dominates

Some 3.2 Million Aussies Use SVOD As Netflix Still Dominates
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New research by the Australian Communications and Media Authority (ACMA) has found that 3.2 million Australians watched a subscription video on-demand service (SVOD) in the six months to June.

Netflix remains the clear leader in the crowded local SVOD market with 2.5 million of us using it in the six months to June.

Yesterday, B&T reported that experts had argued that Netflix’s arrival on our shores had stopped people pirating content.

The study of 1500 people did not reveal who used what streaming service and most of the local streamers have been relunctant to reveal their actual number of subscribers.

The ACMA defined a typical SVOD subscriber as being under 35, university educated, urbane and with a high income. Unsurprisingly, people aged 18-34 accounted for 58 per cent of Australian SVOD users.

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