BIG4 Holiday Parks has selected Soda Communications to drive its PR strategy into 2021 and beyond.
Having faced a difficult 12 months as part of the travel industry, BIG4 – now in its fifth decade of operations – wants to increase its profile and highlight the breadth of its offering.
After a competitive pitch it awarded its PR contract to Soda Communications, the boutique-sized PR firm packed with big-agency experience led by managing director Chriss Mannix, to helm its publicity campaign and create new opportunities.
BIG4 Acting CEO Rick Bischoff said that while the company and its member parks had weathered last year’s bushfires and the Covid-19 storm, now more than ever it was important to keep BIG4 front of mind for local travelers making decisions about where to visit next.
“With restrictions easing nationally and international borders remaining closed, Australians are looking for new and exciting ways to explore their own back yard, while also supporting the recovery of regional tourism operators and their communities,” Bischoff said.
“We have holiday parks right across the country – by the beach, in cities and in regional communities – that are suitable for all sorts of holidaymakers, whether they’re a family looking for a cabin with a broad range of fun activities to keep the kids amused, a couple looking for a waterfront site overlooking the ocean, or glamping experiences for those seeking a little more adventure.
“Our priority right now is making people aware of all the options BIG4 Holiday Parks gives them, and to do that we need an agency to drive innovative, PR-led campaigns that will showcase our brand to both our loyal members and potential new customers.
“Soda Communications has worked with a number of large lifestyle companies, franchises and buying groups before, and we were impressed by the vision and expertise Chriss and her team showed from our very first meeting.”
Mannix said it is an excellent opportunity to showcase the agency’s skills and creative strategies.
“The BIG4 brief was wide-ranging and gives Soda the chance to help Rick and the park owners rebound into 2021,” Chriss said.
“We’re also pleased to be working with Bellwether Agency, Media Partners and our friends at Ryvalmedia for a fully integrated approach.”
BIG4 Holiday Parks is the latest of several major brands to join Soda Communication’s roster, including international marketing intelligence agency Mintel, Brady Hotels, Doshii, Resimax Property Group, Renault and Bob Jane T-Marts.
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]