Social Video Platform Allows Creators To Own, Control and Profit From Their Uploads

Social Video Platform Allows Creators To Own, Control and Profit From Their Uploads

This story was originally published by

A new social video platform aims to shift the power and monetization back in the hands of content creators.

SHARE
THIS



Today, powerful social mediums that house our omnipresent digital creations retain ownership of all our words and posts.

If you’re a writer, photographer, videographer, the chances that you – and solely you – own unique content are slim to none.

Advertisement banners that fill Twitter and Facebook profiles are aggregated based on demographics and activity as users among other highly personalised algorithms. However, it is the technology companies who sell the advertisements that consequently act as sole benefactors. A new social video platform aims to flip the model by shifting the power and monetization back in the hands of the content creators themselves.

8 is a mobile platform that allows video creators to own, control the ads posted on their site and profit from uploaded content, with an option for social giving.

Upon logging into the social platform, each individual is prompted with a list of potential advertisements in which they can accept or reject for their page. A programmatic advertising engine allows the user to tailor advertisements by industry or company, or conversely block specific brands from appearing on their page.

With a pay-per-click model, the content producer can keep up to 80% of the ad revenue.

Read the full article here

Image from Sketchport.

Please login with linkedin to comment

NewsLifeMedia PR Edge

Latest News

Today’s The Day! Announcing The Winners From The 2021 Snapchat Young Lions Competition
  • Marketing

Today’s The Day! Announcing The Winners From The 2021 Snapchat Young Lions Competition

Here we have it: all the winners for this year’s 2021 Snapchat Young Lions Competition. The Misfits Media Company, proud official representatives of the Cannes Lions Festival in Australia, is delighted to share the winners for this prestigious award. After presenting their second-round pitches, all the shortlisted candidates were evaluated by 50 esteemed industry judges. […]

by B&T Magazine

B&T Magazine
IAB’s MeasureUp To Return In 2021
  • Media

IAB’s MeasureUp To Return In 2021

IAB Australia has announced that the MeasureUp conference will return for its fifth year on 27th October and is seeking submissions for smart and engaging speakers, sessions or workshops from Australia’s media and marketing industry. As investment in digital advertising continues to outpace the rest of the media sector representing two-thirds of the paid advertising market, […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Google Maps Out Return To Office

It appears free breakfast, lunch & dinner, slippery dips, bean bags & escape pods not enough to lure Google staff back.

by B&T Magazine

B&T Magazine
gamer work space concept, top view a gaming gear, mouse, keyboard, joystick, headset, mobile joystick, in ear headphone and mouse pad on black table background.
  • Technology

Admix In-Play Advertising To Be Verified For The First Time By IAS

In-Play advertising platform Admix has announced a new partnership with Integral Ad Science (IAS). This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. This ground-breaking news means that the quality of Admix’ In-Play advertising is independently assessed and verified […]

ADMA Launches Cookie Masterclass
  • Media

ADMA Launches Cookie Masterclass

ADMA has launched a cookie masterclass that B&T understands isn't modelled on Sydney Fish Markets Cooking School.

Fashion Photographer Scott Ehler Collaborates With The Children’s Tumour Foundation Australia In New Campaign
  • Campaigns

Fashion Photographer Scott Ehler Collaborates With The Children’s Tumour Foundation Australia In New Campaign

The Children’s Tumour Foundation (CTF) has teamed up with international fashion photographer and industry veteran Scott Ehler, to develop a striking campaign that aims to shine a light on a lifelong, genetic condition called Neurofibromatosis (NF). Progressive and unpredictable, NF causes tumours to form on nerves in the body, including the brain and spine. In […]

Sitecore Acquires Moosend
  • Technology

Sitecore Acquires Moosend

Sitecore has acquired Moosend. B&T unsure who ended up with the front part.