Social Media Tracking Shows Aussies Losing Interest In Election, Says Meltwater

New insights from media intelligence company Meltwater has found that interest in the election campaigning is waning, with comparison of news coverage and social media telling very different stories about party preference and sentiment.
Meltwater’s real time insights in its Election Centre Custom Dashboard show that at the halfway mark of this Election campaign, Australians are steadily posting less on social media about the Election, with voter discussion down 29 per cent this week across Facebook, Instagram, Twitter, Reddit and Tik Tok.
The Dashboard has also revealed there is a stark contrast in sentiment between news media coverage and social media discussion about the Election.
Social media mentions about the Liberal Party are more negative compared to those about Labor, while news media shows the reverse, with 36 per cent of coverage tending to be negative towards Labor, and 25 per cent negative towards the Liberals.
Meltwater’s tracking also found that the trending topics across major social networks this week included Labor’s cashless welfare scheme (labelled “mediscare” in over 4 thousand social media posts), the proposed establishment of a federal anti-corruption commission (18k posts) and the perceived influence of the “morally vagrant Murdoch press” on election outcomes (3.8k posts).
The Election Centre Custom Dashboard delivers real-time insights using its media intelligence platform to scan the largest global media database covering both news and social media coverage.
The dashboard captures trending themes, political share of voice, monitor sentiment, and party reputation, as well as tracking key phrase momentum around election issues and showing a heatmap of worldwide and Australian coverage.
Georgina Bitcon, enterprise director at Meltwater said: “This year’s election is sure to be a contentious one. With upsets in the budget announcement and delays in setting the date, we have already seen a flood of insights across global news and social media.”
“Our custom solutions engineers have been hard at work on this interactive dashboard to provide businesses and all Australians with a source of truth for trending election deciders, allowing them to track who is leading the pack in terms of share-of-voice, social chatter, and public sentiment.”
Meltwater’s Election Centre is a custom solution built by the Meltwater Enterprise Solutions team. Meltwater’s engineers work with Australia’s leading organisations to craft custom built data visualisations, overlaying Meltwater’s news and social media monitoring intelligence with key business insights and unifying multiple sources of data and metrics to create a single and complete visual dashboard. Locally Macquarie University is one of the market leading users of Meltwater custom solutions, while internationally, Macy’s, Asana and Kia have deployed Meltwater’s custom solutions.
Please login with linkedin to comment
meltwaterLatest News

ARN Finalises Sale Of Brisbane Radio Station 4KQ
Meanwhile, we're saying goodbye to the city of Brisbane as a whole as we emotionally prepare for State of Origin III.

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty
In this opinion piece, Patrick Sim, senior vice president for the APAC and MEA regions at Epsilon (pictured above), talks about ways companies can go about building lasting relationships with their clients. If there’s one thing that companies have learnt from the pandemic is the importance of keeping customers happy and having them continuously come […]

Meta Says There Are ‘Serious Times Ahead’ For Its Workers
Everyone's CFO says the exact same thing after he finally finishes shredding tax documents.

“Call Me Bruh!” Kanye West Threatens Legal Action Against Aussie Burger Joint
The temptation to make a gold digger joke here is strong, but thankfully we aren't witty enough to think of one.

Your Wish Is Our Command! More Time To Enter Best Of The Best Presented By Finecast
Think your better then everyone? But, it's awkward to bring up in meetings! We have the outlet for you.

The Growth Activists Help Bassike Reach B Corp Status
In exchange for helping bassike reach B Corp, TGA expects free invites to the inevitable party celebrating the status.

Enero Announces Two Key Acquisitions In ROI DNA And GetIT
It's very challenging to take Enero group seriously when their ASX tag is literally just 'EGG'.

Seven Moves To Terminate Broadcasting Partnership With Cricket Australia
Imagine not wanting to show a full season of cricket where each game can easily go on for around four hours!

New Study From Redcat And Impact Data Finds Customer Marketing Sweet Spot
The study makes no mention of how many times you can drunk dial a customer before they start blocking your number.

Thursday TV Wrap: Leigh Sales Farewells 7.30 With 572,000 Eyeballs Watching
With Sales signing off, Tracey Grimshaw might now be the offical Queen of blazers and looking slightly concerned.

Charlie Short Appointed As Head of Growth At Revolut Australia
Revolut appears to have gotten most of the way through revolution and then given up right at the conclusion.

Transforming C-Suite Leaders into Empathy Officers Can Deliver Unmatched Business Success
If your management style is modelled after Cruella de Vil. You can keep your coats, but you should try being nicer.

News Corp Australia Increases Its Investment In Medium Rare Content Agency
Much like betting on horses, News Corp realises that since they're in for eighty, they may as well be in for a hundred.

“Bittersweet!” Nelson Aspen Hands In His Two Week Notice To Sunrise
Aspen now calling in sick, stealing office pens and finally telling the cash cow what he really thinks of him.

Non-Alcoholic Brand Lyre’s Goes Live With ‘Make It A Lyre’s’ Campaign Via The Kinetic Agency
Non-alcoholic is a term guaranteed to cause moans in the B&T team, but the animals in the ad are cute, so this one's ok.

Social Motive Gives Tangle Teezer Australia A Fresh New Do On Social Media
Social Motive could have been the name for a new branch of the climate change awareness movement. Missed opportunity.

InMobi Integrates Mobile Supply With Yahoo’s Demand-Side Platform For Direct Advertiser Access
It seems like the good people at InMobi have finally decided to go all Yahoo on us.

From “Little Things” Big Change Happens; NSW Government’s Multi-Partner Media Campaign Via UM
Here at B&T we like our medical advice from our footy stars and our spiritual advice from our reality stars.

“Very Proud!” Neighbours’ EP Jason Herbison On Saying Goodbye To Ramsay St
Neighbours will be there for one another! Until someone makes a noise complaint then Grimshaw gets a call.

First-Ever D&AD Shift With Google In Sydney Ends With Showcase By Google, Adidas And Kua
We can only assume the Sick Bay mural is more Banksy inspired than Pepper Pig. Though the pig has more cache than Banksy

It’s Not Too Late To Apply For The Shopping Category At The Australian Impact Awards Powered By Wavia!
Think you've missed your chance at fame, glory and Linkedin bragging rights. Think again.

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]

InMoment Bring Major Updates To Their XI Platform For Greater Customer Experiences
Making people's lives easier one update at a time. Because nowadays it's all about accessibility, right?

US FCC Commissioner Wants Apple And Google To Take Down TikTok From Their Stores
Anyone who wants to ban TikTok clearly doesn't understand how cool Anna Paul is.

Fullbright Scholar Teams Up With CQUniversity For New Opportunities In Queensland
It's nice to know the Sunshine State might finally be using said sunshine for something productive.

“Talk About Soft!” Mark Levy Blasts The Project Over Interview With Climate Change Activist
The world is actually burning, but sure let's be mad at the protestors.

Best Of The Best Judge, Ben Pellow Nabs Group Sales Director Role At Forbes Australia
Here at B&T, we love to remind you about all the fancy friends we have. Mainly because they never cop to it in public.

Visit Victoria And Endemol Shine Australia Announce New Partnership
The new series will allow Sydneysiders to appreciate Melbourne from their couches, just the way we like it.

Sydney Set To Host South By Southwest Festival For 2023
This comes as part of a wider plan to steal Texan culture, with Sydney set to take on plentiful Cowboy boots and rodeos.

Nine’s Big Dog Mike Sneesby Announces EOFY2022 Bonuses For Permanent Staff
Bonuses were decided after staff declined MAFS merch as a thank you.

Tony Armstrong Reveals The ABC’s Reaction To His OnlyFans Account
Armstrong proving that even a Logie can't save you from boring meetings with your bosses.

Wednesday TV Wrap: MasterChef Owns Demos But Nine Dines Out On The Night
Thank you MasterChef for normalising cooking while crying.

FutureBrand Australia Grows, Makes Two Senior Appointments
Bringing the "future" to Australia's business industry.

Sedona Lands Cinnamon Darvall As Executive Producer
If Sedona can acquire some Milk, Eggs and Flour as well, they'd be on their way to a nice crepe recipe in the C suite.

Jaywing And Frank Digital Nab Rai Campbell For Commercial Director Role
Campbell will be called to drive the Jaywing to success. That's not a phrase out of a sci-fi series by the way.

Are Media Launch Body Positivity Initiative ‘BODFest’ With OGX Haircare
Cause there's nothing that will make you feel better about yourself than seeing Em Rata on stage.