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Reading: Social Media And Mobile Spending Top The Marketers Wish List: Salesforce Study
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B&T > Advertising > Social Media And Mobile Spending Top The Marketers Wish List: Salesforce Study
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Social Media And Mobile Spending Top The Marketers Wish List: Salesforce Study

Staff Writers
Published on: 15th January 2015 at 4:57 PM
Staff Writers
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Content marketing is the most effective tactic, while social media and mobile will attract a growing share of marketing budgets this year. And those budgets themselves are on the rise, according to a new report from Salesforce.com.

Called The 2015 State of Marketing, the study surveyed 5000 marketers around the world.

According to the report, “On average, 84 per cent of respondents plan to increase or maintain their spend on marketing activities and technology in 2015. Marketers in the US plan to increase or maintain spend at the lowest rate of countries and regions surveyed (80 per cent). The top spenders are Canadian and Brazilian marketers: 96 per cent plan to increase or maintain their spend.”

Australian marketers sit squarely in the middle with 85 per cent saying they will increase or maintain their spend.

And almost 40 per cent say they will shift resources from traditional mass media advertising to digital advertising.

Not surprisingly, revenue growth was identified as the most important measure of success.

According to the authors, “Revenue growth will continue be the primary success metric that marketers use in 2015, while customer satisfaction is a close second: 30 per cent of marketers say that customer satisfaction is one of their top metrics.”

Read the full article here.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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