Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat.
Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first to try new products.
Brendon McFarlane, director of advertising at Social Garden, said the firm is expecting its new position to accelerate its capabilities when targeting leads across the education and real estate sectors, particularly among young people.
“Snapchat is super relevant to the younger demographic,” he said.
“We’re excited to work closer with Snapchat and access new features that will benefit our advertising strategy on a platform that remains largely untapped.”