We Are Social Appoints Graham Sweet As Head Of Strategy

We Are Social Appoints Graham Sweet As Head Of Strategy
SHARE
THIS



We Are Social, the global socially-led creative agency, has appointed Graham Sweet as head of strategy.

Sweet joins the agency with a 15-year career spanning top advertising and media agencies as well as brand consulting. He was most recently at DDB Group Australia as a planning partner and prior to that, as strategy director at Bohemia Group.

“Graham has an impressive bank of experience and a strong pedigree,” We Are Social managing director Suzie Shaw said.

“We Are Social has grown a lot in the past few years and so too has the scope of what we’re delivering for clients. With his eclectic mix of experience, Graham is uniquely placed to lead our strategic approach and help drive bigger thinking for clients like Netflix, Amazon and Samsung,” she said.

Sweet said he was looking forward to being part of an agency that was helping shape cultural conversation.

“Brands have always and will always be fighting for two key imperatives: differentiation and relevance. While a product’s unique selling proposition might help on the differentiation side of things, relevance has to play out in the cultural conversation. The majority of that cultural conversation happens today in social,” he said.

The appointment is effective immediately.

Please login with linkedin to comment

We Are Social

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine