Soccer Legend Pelé To Sue For $US30 Million Over Samsung Ad

Soccer Legend Pelé To Sue For $US30 Million Over Samsung Ad

Brazilian soccer legend Pelé is set to sue Korean electronics giant Samsung for a reported $US30 million after it used, what he believes, was a likeness of his image in ads for its television sets.

Apparently, Pelé was initially approached to be in the print ads, however, negotiations stalled and Pelé now alleges that Samsung simply used a doppelgänger instead.

The offending ad only ever appeared in the New York Times.

The offending ad with alleged doppelgänger:

samsungpele

The actual Pelé:2304442_full-lnd

Reuters is reporting that lawsuit documents, filed by the firm which owns his trademark and publicity rights worldwide and called Pelé IP Ownership, also argue that the football image used on-screen in the ad is also very similar to Pelé’s famed scissor-kick manoeuvre and that Pelé had endorsed the TVs.

Samsung has yet not publicly commented on the case.




Please login with linkedin to comment

Advertising Standards Bureau Quickflix

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]