“Sometimes the only person who can save you from hunger, is you”: That is the idea behind Snickers latest campaign ‘The Warning’.

The campaign is by Impact BBDO in Dubai, United Arab Emirates, with an interesting twist on Snicker’s time-tested “You’re Not You When You’re Hungry” line.

Snickers love some crazy advertising techniques; for example, its Super Bowl ad last year featured actor Willem Dafoe mimicking the classic Marilyn Monroe scene in the 1955 film The Seven Year Itch. 

CREDITS
Client: Mars/Snickers

Agency: Impact BBDO
Fadi Yaish: Executive Creative Director
Jamie Kennaway: Creative Director
Stephanus De Lange: Creative Director
Samantha Stuart-Palmer: General Manager
Frances McCabe: Regional Account Director
Lina Ghulam: Senior Account Manager
Ashwin Ahuja: Group Planning Director

Production House: Good People
Director: Maged Nassar
Executive Producers: Michel Abou Zeid & Cynthia Chammas
DOP: Pierre Mouarkesh

Post Production: Lizard VFX Shop, Cairo
Editor: Amr Rabee
Grading: Karim Mira

Online: Lizard VFX shot, Cairo

Music & Sound Design: The Garage, Cairo

VO: Sounds Struck, Dubai