B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Snickers Takes Hunger Warning To A Whole New Level
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Snickers Takes Hunger Warning To A Whole New Level
Advertising

Snickers Takes Hunger Warning To A Whole New Level

Staff Writers
Published on: 13th January 2017 at 10:36 AM
Staff Writers
Share
1 Min Read
SHARE

“Sometimes the only person who can save you from hunger, is you”: That is the idea behind Snickers latest campaign ‘The Warning’.

The campaign is by Impact BBDO in Dubai, United Arab Emirates, with an interesting twist on Snicker’s time-tested “You’re Not You When You’re Hungry” line.

https://youtu.be/txYe3bCAs9E

Snickers love some crazy advertising techniques; for example, its Super Bowl ad last year featured actor Willem Dafoe mimicking the classic Marilyn Monroe scene in the 1955 film The Seven Year Itch. 

CREDITS
Client: Mars/Snickers

Agency: Impact BBDO
Fadi Yaish: Executive Creative Director
Jamie Kennaway: Creative Director
Stephanus De Lange: Creative Director
Samantha Stuart-Palmer: General Manager
Frances McCabe: Regional Account Director
Lina Ghulam: Senior Account Manager
Ashwin Ahuja: Group Planning Director

Production House: Good People
Director: Maged Nassar
Executive Producers: Michel Abou Zeid & Cynthia Chammas
DOP: Pierre Mouarkesh

Post Production: Lizard VFX Shop, Cairo
Editor: Amr Rabee
Grading: Karim Mira

Online: Lizard VFX shot, Cairo

Music & Sound Design: The Garage, Cairo

VO: Sounds Struck, Dubai

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Awards for Marketing Excellence, shoelaces
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

B&T’s Cannes Diary: Tuesday
19/06/2025
TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?