‘Tis the season to celebrate the trends and Lenses that transform your world.
It’s the time of year to look back, recap, and wrap up how Snapchat captured you in 2022.
Every day, people use Snapchat to express themselves, live in the moment, and learn about the world around them — and 2022 was no different.
There were all kinds of trends.
First, Snapchat Lenses inspired their community, helped them connect with their closest friends, and discovered endless possibilities through their Camera.
The Crying Lens became globally the most popular Lens of the year! Since its launch, it has been viewed more than 9.8 billion times across the world.
But 2022 wasn’t all tears. Snapchatters felt Shook, and showed their silly side with Cartoon Kid and Cute Anime coming in as runner up Snapchat Lenses of the year.
In Australia the top three Snapchat Lenses were:
- Crying Lens (remember this?)
- Shook Lens
- Tongue Twister
This year Snap’s community turned up the volume! Overall, the number of Snap Stories with music grew by more than three times. The top songs used in Snaps were:
- “Happy Birthday” by Vitamin A
- “El Haraka De” by Ahmed Helmy
- “Like Me Better” by Lauv
- “Yummy” by Justin Bieber
- “Heat Waves” by Glass Animals
It wasn’t just music, Snapchatters loved sharing their favourite TV shows and movies with their friends as well. The most popular movies sparking conversations on Snapchat Stories this year were:
- Hotel Transylvania: Transformania
- Thor: Love and Thunder
- Minions: The Rise of Gru
- Doctor Strange in the Multiverse of Madness
- Hocus Pocus 2
. . . and these TV Shows were the talk of the town:
- Cobra Kai
- Euphoria
- Love Island
- Stranger Things
- House of the Dragon
Finally, tourism was back in full swing. When Snapchatters weren’t sightseeing in New York City, they were exploring European cities like London and Rome, so it’s no surprise to that the year’s number one tagged location was the airport!
This year’s top places that Snapchatters captured in Snaps were:
- Big Ben, London
- St. Paul’s Cathedral, London
- Guggenheim Museum, New York
- St. Peter’s Basilica, Rome
- The Empire State Building, New York
With over 6 billion plays per day on average, Lenses offer a unique window into the year’s cultural moments, achievements in AR innovation, and trends that made a lasting impact.
See here for the full report.
