Snapchat Called Out For ‘Digital Blackface’ Of Bob Marley On 4/20 Day

Snapchat Called Out For ‘Digital Blackface’ Of Bob Marley On 4/20 Day

To celebrate National Weed Day (April 20th) Snapchat launched a Bob Marley filter which superimpose the skin colour and facial features of the Jamaican artist on the Snapchat users-with added Rastafarian hat and dreadlocks. The filter has been accused of blackface, as well reducing the Jamaican artist to just a guy who smoked weed.

National Weed Day is celebrated on April 20th (or 4/20) which is the biggest single-day celebration of marijuana. Vox has tried to explain why it’s held on April 20th, because there are several theories.

Snapchat jumped on the bandwagon by launching a Marley filter which has been accused of blackface- which recalls a practice in the early 19th century where people performed racist caricatures of black people using greasepaint.

People are angry about the Snapchat filter not just because it’s racist — they’re also accusing Snapchat of reducing Marley to simply a weed icon, when in reality he was much more.

Twitter:

In an email to Fortune, Snapchat defended the decision saying: “The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements.”




Please login with linkedin to comment

Birkenhead Point einsights Meat & Livestock Australia

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]