Snap is launching Lens Studio 3.2, which lets augmented reality creators and developers build LiDAR-powered Lenses for the new iPhone 12 Pro, allowing Lens Creators to build Lenses that leverage LiDAR technology, mapping AR experiences closely to the real world.
The state-of-the-art LiDAR Scanner on iPhone 12 Pro and iPhone 12 Pro Max enables immersive AR experiences that overlay more seamlessly onto the real world. It lets Snapchat’s camera see a metric scale mesh of the scene, understanding the geometry and meaning of surfaces and objects. This new level of scene understanding allows Lenses to interact realistically with the surrounding world. Thanks to the power of A14 Bionic and ARKit, you can render thousands of AR objects in real-time, letting you create immersive, magical environments for the whole Snapchat community to explore.
“The addition of the LiDAR Scanner to iPhone 12 Pro models enables a new level of creativity for augmented reality,” said Eitan Pilipski, Snap’s SVP of Camera Platform. “We’re excited to collaborate with Apple to bring this sophisticated technology to our Lens Creator community.”
Through a new interactive preview mode in Lens Studio 3.2, developers can create Lenses and preview them in the world, even before the new iPhone 12 Pro drops in stores. Snapchat’s LiDAR-powered Lenses can also be used on Apple’s latest iPad Pro.
Please login with linkedin to commentSnapchat
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]