Snapchat Makes First Hire Ahead Of Singapore Office Opening

Snap Inc has today announced that it has hired its first employee in Singapore underlining its commitment to Southeast Asia. Anubhav Nayyar will be part of the International Markets team, led by its Managing Director, Nana Murugesan.
The International Markets team is responsible for Snap’s growth strategy, expanding company operations in key global markets, driving cultural relevance, and building its community with a range of programs and local partnerships including with telecom providers and OEMs. Anubhav will lead Snap’s efforts across the Southeast Asia region.
Prior to joining Snap, Anubhav spent seven years at calling and messaging app Viber where he was the Senior Director & Head of Asia Pacific. Anubhav was Viber’s first regional employee, and was responsible for establishing it as a leading messaging app in multiple countries in Asia as well as setting up operations across the region.
Snap plans to open an office in Singapore later this year. The company is monitoring the global COVID-19 pandemic, and following local guidance by encouraging remote working. Once the situation eases, the company will accelerate plans to establish a local presence.
The Southeast Asia region has grown in importance for the company over the past 12 months and Snap has undertaken a number of initiatives:
- Localised Augmented Reality (AR) Lenses and creative tools across Southeast Asia including holidays like Chinese New Year, Thaipusam, Vesak Day, and Kartini Day as well as event such as Java Jazz festival and Football Association of Malaysia matches against Thailand and Indonesia
- Provided promotional offers and strategic partnerships with OEMs such as Vivo and telecom providers, including Indosat and Maxis
- Conducted multiple beginner Lens Studio workshops at local secondary schools and universities including Sunway and Taylor’s universities in Malaysia, and The University of Indonesia to support the development of AR skills in the region
- Held intermediate workshops, monthly virtual and in-person meet-ups, and ongoing mentorship for AR Lens creators, and an online course tailored for the region hosted with OpenLearning for developers and AR enthusiasts to advance their Lens Studio skills
- Verified local Snap Stars across fitness, music, fashion, and lifestyle categories to create locally relevant content
Snap chief strategy officer Jared Grusd said: “We are excited about the opportunity to grow our business in Southeast Asia. It is one of the most vibrant and culturally diverse parts of the world. We are inspired by the response from our community in this region who embrace communicating visually with their close friends and family.”
Snap director of Southeast Asia market development Anubhav Nayyar said: “Southeast Asia as we know it is a geographically expansive and populous region, filled with rich, diverse cultures. Snap wants to celebrate and support this diversity and I can’t wait to get started building and growing our strategic partnerships, local content, and community across the region.”
The Singapore office also strengthens Snap’s support for its multinational brand advertising partners based in the APAC region.
Snap general manager for ANZ, SEA & HK Kathryn Carter said: “We are excited to work closely with clients in a region, which has always been respected for its digital prowess, innovation, and embrace of new technologies. There is a huge opportunity for brands to expand their reach across the region, and we are committed to helping local and regional advertisers. Snapchat reaches 85 percent of 13-24 year olds in Australia, and our growing audience in the Southeast Asia region offers advertisers a unique opportunity to reach a generation of consumers who are driving the post COVID-19 recovery.”
Latest News

ARN Finalises Sale Of Brisbane Radio Station 4KQ
Meanwhile, we're saying goodbye to the city of Brisbane as a whole as we emotionally prepare for State of Origin III.

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty
In this opinion piece, Patrick Sim, senior vice president for the APAC and MEA regions at Epsilon (pictured above), talks about ways companies can go about building lasting relationships with their clients. If there’s one thing that companies have learnt from the pandemic is the importance of keeping customers happy and having them continuously come […]

Meta Says There Are ‘Serious Times Ahead’ For Its Workers
Everyone's CFO says the exact same thing after he finally finishes shredding tax documents.

“Call Me Bruh!” Kanye West Threatens Legal Action Against Aussie Burger Joint
The temptation to make a gold digger joke here is strong, but thankfully we aren't witty enough to think of one.

Your Wish Is Our Command! More Time To Enter Best Of The Best Presented By Finecast
Think your better then everyone? But, it's awkward to bring up in meetings! We have the outlet for you.

The Growth Activists Help Bassike Reach B Corp Status
In exchange for helping bassike reach B Corp, TGA expects free invites to the inevitable party celebrating the status.

Enero Announces Two Key Acquisitions In ROI DNA And GetIT
It's very challenging to take Enero group seriously when their ASX tag is literally just 'EGG'.

Seven Moves To Terminate Broadcasting Partnership With Cricket Australia
Imagine not wanting to show a full season of cricket where each game can easily go on for around four hours!

New Study From Redcat And Impact Data Finds Customer Marketing Sweet Spot
The study makes no mention of how many times you can drunk dial a customer before they start blocking your number.

Thursday TV Wrap: Leigh Sales Farewells 7.30 With 572,000 Eyeballs Watching
With Sales signing off, Tracey Grimshaw might now be the offical Queen of blazers and looking slightly concerned.

Charlie Short Appointed As Head of Growth At Revolut Australia
Revolut appears to have gotten most of the way through revolution and then given up right at the conclusion.

Transforming C-Suite Leaders into Empathy Officers Can Deliver Unmatched Business Success
If your management style is modelled after Cruella de Vil. You can keep your coats, but you should try being nicer.

News Corp Australia Increases Its Investment In Medium Rare Content Agency
Much like betting on horses, News Corp realises that since they're in for eighty, they may as well be in for a hundred.

“Bittersweet!” Nelson Aspen Hands In His Two Week Notice To Sunrise
Aspen now calling in sick, stealing office pens and finally telling the cash cow what he really thinks of him.

Non-Alcoholic Brand Lyre’s Goes Live With ‘Make It A Lyre’s’ Campaign Via The Kinetic Agency
Non-alcoholic is a term guaranteed to cause moans in the B&T team, but the animals in the ad are cute, so this one's ok.

Social Motive Gives Tangle Teezer Australia A Fresh New Do On Social Media
Social Motive could have been the name for a new branch of the climate change awareness movement. Missed opportunity.

InMobi Integrates Mobile Supply With Yahoo’s Demand-Side Platform For Direct Advertiser Access
It seems like the good people at InMobi have finally decided to go all Yahoo on us.

From “Little Things” Big Change Happens; NSW Government’s Multi-Partner Media Campaign Via UM
Here at B&T we like our medical advice from our footy stars and our spiritual advice from our reality stars.

“Very Proud!” Neighbours’ EP Jason Herbison On Saying Goodbye To Ramsay St
Neighbours will be there for one another! Until someone makes a noise complaint then Grimshaw gets a call.

First-Ever D&AD Shift With Google In Sydney Ends With Showcase By Google, Adidas And Kua
We can only assume the Sick Bay mural is more Banksy inspired than Pepper Pig. Though the pig has more cache than Banksy

It’s Not Too Late To Apply For The Shopping Category At The Australian Impact Awards Powered By Wavia!
Think you've missed your chance at fame, glory and Linkedin bragging rights. Think again.

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]

InMoment Bring Major Updates To Their XI Platform For Greater Customer Experiences
Making people's lives easier one update at a time. Because nowadays it's all about accessibility, right?

US FCC Commissioner Wants Apple And Google To Take Down TikTok From Their Stores
Anyone who wants to ban TikTok clearly doesn't understand how cool Anna Paul is.

Fullbright Scholar Teams Up With CQUniversity For New Opportunities In Queensland
It's nice to know the Sunshine State might finally be using said sunshine for something productive.

“Talk About Soft!” Mark Levy Blasts The Project Over Interview With Climate Change Activist
The world is actually burning, but sure let's be mad at the protestors.

Best Of The Best Judge, Ben Pellow Nabs Group Sales Director Role At Forbes Australia
Here at B&T, we love to remind you about all the fancy friends we have. Mainly because they never cop to it in public.

Visit Victoria And Endemol Shine Australia Announce New Partnership
The new series will allow Sydneysiders to appreciate Melbourne from their couches, just the way we like it.

Sydney Set To Host South By Southwest Festival For 2023
This comes as part of a wider plan to steal Texan culture, with Sydney set to take on plentiful Cowboy boots and rodeos.

Nine’s Big Dog Mike Sneesby Announces EOFY2022 Bonuses For Permanent Staff
Bonuses were decided after staff declined MAFS merch as a thank you.

Tony Armstrong Reveals The ABC’s Reaction To His OnlyFans Account
Armstrong proving that even a Logie can't save you from boring meetings with your bosses.

Wednesday TV Wrap: MasterChef Owns Demos But Nine Dines Out On The Night
Thank you MasterChef for normalising cooking while crying.

FutureBrand Australia Grows, Makes Two Senior Appointments
Bringing the "future" to Australia's business industry.

Sedona Lands Cinnamon Darvall As Executive Producer
If Sedona can acquire some Milk, Eggs and Flour as well, they'd be on their way to a nice crepe recipe in the C suite.

Jaywing And Frank Digital Nab Rai Campbell For Commercial Director Role
Campbell will be called to drive the Jaywing to success. That's not a phrase out of a sci-fi series by the way.

Are Media Launch Body Positivity Initiative ‘BODFest’ With OGX Haircare
Cause there's nothing that will make you feel better about yourself than seeing Em Rata on stage.