Snapchat Debuts First-Ever B2B Marketing Campaign

Snapchat Debuts First-Ever B2B Marketing Campaign
SHARE
THIS



Snap has unveiled its first-ever B2B marketing campaign in Australia.

‘Meet the Snapchat Generation’ targets Australian businesses and focuses on highlighting the Snapchat community.

The campaign comes as Snapchat reaches 85 per cent of all 13-24-year olds and 90 per cent of all 18-24-year olds locally.

It gives insights into the mindset of the Snapchat community, such as the fact 82 per cent of users believe they have a personal responsibility to create positive change in the world and that Snapchatters are 48 per cent more likely to feel responsible for the future of the planet.

The campaign was developed in-house by Snap’s global marketing team, internal creative team and with the help of creative agency SpecialGuest.

“The Snapchat Generation are Australia’s consumers of today, and critically the future,” said Snap Inc. general manager, ANZ, SEA and HK Kathryn Carter.

“They have significant lifetime values for our advertising partners and are in the process of building brand loyalties, which makes our audience extremely attractive to advertisers.

“We’re excited to be launching this global campaign in Australia, helping educate even more businesses on the power of the Snapchat generation.”

 

Please login with linkedin to comment

Snapchat

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine