Snap has unveiled its first-ever B2B marketing campaign in Australia.
‘Meet the Snapchat Generation’ targets Australian businesses and focuses on highlighting the Snapchat community.
The campaign comes as Snapchat reaches 85 per cent of all 13-24-year olds and 90 per cent of all 18-24-year olds locally.
It gives insights into the mindset of the Snapchat community, such as the fact 82 per cent of users believe they have a personal responsibility to create positive change in the world and that Snapchatters are 48 per cent more likely to feel responsible for the future of the planet.
The campaign was developed in-house by Snap’s global marketing team, internal creative team and with the help of creative agency SpecialGuest.
“The Snapchat Generation are Australia’s consumers of today, and critically the future,” said Snap Inc. general manager, ANZ, SEA and HK Kathryn Carter.
“They have significant lifetime values for our advertising partners and are in the process of building brand loyalties, which makes our audience extremely attractive to advertisers.
“We’re excited to be launching this global campaign in Australia, helping educate even more businesses on the power of the Snapchat generation.”
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