Snapchat Advances Ad Management Capabilities To Rival Facebook’s

Snapchat Advances Ad Management Capabilities To Rival Facebook’s
SHARE
THIS



Snapchat has announced the introduction of a new feature within its Ad Manager platform designed to give sophisticated advertisers new power features to quickly build, manage, and scale their ad efforts.

Similar to Facebook’s Power Editor, Snapchat’s new Advanced Mode enables advertisers to:

  • Automate multiple campaigns, ad sets, and ads – use permutation builders to create and launch 100s of targeting and creative variations with a few clicks.

Snapchat Ad Manager Advanced Mode (audience builder)

  • Use Snap-created spreadsheets to create and edit campaigns in bulk.
  • Save their audiences to their targeting library so they can quickly find and apply audiences to their ad sets.

Snapchat Ad Manager Advanced Mode (pivot table)

  • See your results the way they want to – group by, column ordering, data exports, etc.
  • Automate their campaign naming at scale based on their conventions.

Brands can opt into Advanced Mode directly within Snapchat Ad Manager, and there is no cost for use. Currently, select advertisers and partners are testing, with wide release set for later this month.

 

Please login with linkedin to comment

Advanced Mode Meat & Livestock Australia Snapchat Ad Manager

Latest News

Women In Print Starts New Chapter & Finds New Home
  • Media

Women In Print Starts New Chapter & Finds New Home

Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.

ScoMo Rules Out TikTok Ban
  • Technology

ScoMo Rules Out TikTok Ban

ScoMo rules out TikTok ban, as Albo releases his latest unicorn, fairy dance video complete with cascading rainbows.

by B&T Magazine

B&T Magazine
Outdoor Industry Unites For Global #OurSecondChance Campaign
  • Campaigns
  • Media

Outdoor Industry Unites For Global #OurSecondChance Campaign

The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]

batyr & UM Take ‘Run For The Herd’ Virtual
  • Campaigns

batyr & UM Take ‘Run For The Herd’ Virtual

With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life.  With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]

QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]