Foresight Factory teamed up with Snap for a global report that has found, consumers want to combine in-store shopping with digital experience- connected shopping.
The Future of Shopping report showed that Australian consumers wanted to enjoy the benefits of online shopping while shopping in-store.
While consumers admitted they enjoyed the convenience of online shopping. A significant amount of consumers said they still liked to go in-store and try things on.
The report found that retailers need to embrace ‘connected shopping’ in order to meet consumers needs.
Connected shopping is the merging of online and in-store experiences. Enabling consumers to reap the benefits of the convenience of online, while shopping in bricks and mortar stores.
The report found:
- A global survey of 20,000 shoppers and over 1,500 Australians has found that consumers want a ‘connected shopping experience’, with mobile-friendly tech key to bringing people back to store
- The report finds that 40 per cent of Australian consumers never go shopping without their mobile.
- 4 in 10 say that not being able to see, touch and try out items are the most significant factors that put them off online shopping
- 44 per cent of those who have used augmented reality (AR) when shopping online said it encouraged them to buy.
- 31 per cent of online returns potentially could be avoided by using AR technology to try on items
Meabh Quoirin, co-founder and CEO of Foresight Factory, said: “Consumers are demonstrating a clear desire for the human interaction that comes with in-person shopping, alongside the convenience and engagement of online shopping.
“‘Connected shopping’ should be at the heart of brands’ strategies to drive shoppers back into their stores, as our study shows that when brands embrace technologies both in-store and online they could further strengthen and deepen their connections with consumers.”
Kathryn Carter, general manager, ANZ, SEA & HK, Snap Inc. said: “Despite physical retail remaining open for much of Australia over the past year, consumers are demanding a mixed retail experience with all the benefits of online and in-store shopping.
“Retailers who meet consumer demands and offer convenience, social interaction, product proximity and personalised shopping experiences, will continue to see growth, especially with young shoppers.”
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