Australian small businesses are no longer behind-the-curve when it comes to marketing, and are reaching a ‘tipping point’ that will see them become globally competitive. That’s according to printing and marketing services company Snap Franchising Limited (SFL), which is launching the first phases of a major new centre and customer experience, in response to this trend.
Following extensive research, the move has been months in the making, and aims to position Snap as an all-in-one destination for small business’ print, design and online marketing needs.
After more than 100 years in operation, the transformation of Snap’s physical footprint represents a significant milestone for the company, its franchisees and their clients.
This changing customer behavior and increasing marketing sophistication among small businesses is substantiated and validated by specially commissioned research from local firm 10 Thousand Feet.
The research investigated the perceptions, behaviours and preferences of Australian small business owners in relation to marketing services. The study’s findings highlight that Australian businesses increasingly demand a wider range of print, design and online services to market their business, as well as greater levels of customisation and more personalised approaches from suppliers.
Commenting on the findings, Snap CEO Stephen Edwards said: “Snap is Australia’s premium brand for SMEs in print, design, websites and essential marketing services. Our new model Centres are being more prominently located with a dynamic image and fit-out and we are focused on providing great client experiences.
“Our new model centres have a strong sales and marketing approach which is based on partnering with our clients and includes our new ‘Ideas Centre’ which helps our clients put their ideas to work. With our first new model in Pyrmont we have already seen several ‘walk-ins’ responding to the website marketing and this centre has already exceeded our initial revenue forecast. Our Snap brand provides comfort to our clients that we continue to be the experts in print, but now we can offer the essential marketing ‘must haves’ for our clients.
The common theme is based upon high-level client experiences that have a laser focus around helping businesses launch, refresh, promote and grow. Through multiple research programs with Snap clients and non-Snap clients the company is now more focussed on solutions for time poor SMEs.
“They need a partner in one place that can manage their brand on their behalf and can help them grow their business with the ‘must haves’ products and services that they can afford. The SMEs are also keen to know what marketing is best for their industry type and we are able to help them understand which products and services could work best for them,” concluded Edwards.
SPORTS Entertainment Network (SEN) has strengthened its position as the home of football by securing the Australian audio broadcast rights to the English Premier League (EPL). The EPL broadcast adds to SEN’s existing football coverage. The current stable of football content includes broadcasting the upcoming 2022 FIFA World Cup, 2023 FIFA Women’s World Cup, the […]
Pop sensation BTS and Samsung Electronics have continued their collaboration, releasing a campaign for the new Flip4 phone as part of the biannual Galaxy Unpacked event. As part of its global activation, Samsung launched an hour-long takeover of the world’s iconic screens in popular districts including 15 digital billboards across New York’s Times Square, one […]
Global digital merchandising technology company Coates Group has been named a global partner to quick service restaurant, McDonald’s. The relationship between Coates and McDonald’s, which currently spans 50 years, is set to continue thanks to the recent announcement which is the largest global agreement between the two companies to date. Coates was recently named McDonald’s […]
Reddit has today announced a new Developer Platform a unified space for developers to create and launch programs and apps to run specifically on the platform that will make it simpler and more engaging for users. The Reddit Developer Platform will focus on improving support, flexibility and performance for Reddit’s third party developers, and will […]
Michael Cassel Group today announced the appointment of journalist Nathanael Cooper as director, publicity to spearhead the company’s Australian and global communication campaigns and strategy. Cooper was previously the executive producer, audio at The Sydney Morning Herald and The Age, responsible for the audio strategy and distribution at both publications. He also hosted the daily […]
Digital intelligence platform Similarweb has revealed that the number of Australians using OnlyFans, Uber and other side hustles has grown significantly YoY against last year’s numbers. With economic pressures increasing and cost of living continuing to rise, Similarweb found that despite record low unemployment rates, interest in side hustles is growing exponentially as people look […]
Programmatic marketing group Crimtan today announced the appointment of Jeff Purser (pictured) as its new ANZ sales director. In his new role, Purser will be responsible for driving revenue and results for Crimtan’s broad customer base across Australia and New Zealand. He will be working closely with JAPAC commercial director, Joshua Wilson, to build on […]
Edge has been appointed by DGtek to provide brand, creative, and media services for its retail brand Pineapple Net. DGtek has rapidly expanded its full-fibre optic broadband network in Melbourne and in other major cities in Australia with network covering over 35k premises. Pineapple Net, as DGtek’s retail brand, was awarded the prestigious CommsDay Eddison […]
Perth based audience engagement SaaS platform Komo has announced Niel Isdale (pictured, right) will be stepping into the role of chief revenue officer, accompanying the news it has opened a Sydney office to service and expand its growing portfolio of clients. Isdale brings 11 years’ experience in leadership roles, including two years at LinkedIn where […]
Australian advertising agencies are continuing to embrace programmatic digital out of home advertising (pDOOH), with 83 per cent of agencies having used pDOOH and 48 per cent at least regularly considering it according to the Attitudes to DOOH 2022 Report which was released today by IAB Australia at AdTECH:OOH. The Report is based on a […]
The founder of Scroll Media, Jane Ormsby, has kindly shared with B&T a lovely letter dedicated to the women she’s learnt from: I was recently asked to be a Judge for the B&T Women in Media Awards, which was an absolute privilege. As a female founder of Scroll Media, I was given the Entrepreneurs Category […]
Just in time for the kickoff to the NRLW Premiership season, Bundaberg Rum and Leo Burnett Australia have partnered with the NRL to create the world’s first official mixed gender fantasy league: the Bundy Mixer. This first-of-its-kind program has been developed to allow fans to build their team by selecting players from both the men’s […]
Advertising to Gen Z is proving to be a complicated task for many companies as they try and grapple with changing interests and mediums. Recently, B&T was lucky enough to catch up with Kate Rourke (pictured), head of creative insights at Getty Images APAC, to discuss the rise of apps like BeReal and TikTok and […]
Optus has announced world-champion tennis player Ash Barty as its chief of inspiration, Barty’s first new partnership since her retirement from professional tennis in March. The partnership will see Barty feature in a mix of content initiatives, employee engagement programs and community-focused campaigns to connect Australians and inspire them to say “yes” to their dreams, […]
Tourism New Zealand has unveiled its first global campaign in two years, IF YOU SEEK – the country’s invitation to international visitors. Launched today in core visitor markets such as Australia and the United States, IF YOU SEEK explores perspectives unfamiliar to the travel category; enticing audiences to explore Aotearoa New Zealand via glimpses of […]
Following a competitive pitch, retail group Godfreys has announced the appointment of independent creative agency Hardhat. Following two years of growth, with the business now sitting at more than 150 stores and 3 million customers, Godfreys has set about transforming its retail stores to more accurately reflect the business’ category leadership and expertise. At the […]
Rural and regional women who have excelled in making their communities better places to live and work are set to be celebrated with the launch of the Shine Awards, a six-year partnership between rural and regional newspaper, The Weekly Times, and Harvey Norman. Readers are being asked to share their stories and nominate the unsung […]