Snap Launches Creative Studio For AR Advertising

London, UK - August 01, 2018: The buttons of Snapchat, Facebook, Instagram and WhatsApp on the screen of an iPhone.

Snap Inc – the company behind Snapchat – has launched a new studio to help brands utilise the power of augmented reality (AR) in advertising.

The new studio, named Arcadia, is not just about Snapchat. In a release, Snap said  Arcadia will be platform agnostic and develop experiences that can live across platform, web and app-based AR environments.

Snap says Arcadia will only work on select projects that require the highest level of technical skills.

At launch, Arcadia has so far secured work with P&G Beauty, Verizon, WWE and Shake Shack.

“Arcadia is the newest member of Snap’s AR ecosystem that we’ve been developing for the last decade and we have seen proven results with our over 40 trusted partners and success in tools like Lens Web Builder and Creator Marketplace. By launching Arcadia, we are further cementing Snap’s commitment to Augmented Reality as a format that truly pushes the boundaries of creativity and performance in digital marketing” said Jeff Miller, Global Head of Creative Strategy.

Last month Snap announced ad industry veteran Danny Bass would be joining the company as its director, business solutions for Australia and New Zealand.

 

 




Please login with linkedin to comment

AR snap Snapchat

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]