Snap Announces New $3.5M Fund For Creators At Virtual Lens Fest

Snap Announces New $3.5M Fund For Creators At Virtual Lens Fest
B&T Magazine
Edited by B&T Magazine



Today Snap Inc. launches its first-ever public, global AR Festival, Lens Fest!

On Wednesday (AEDT), Snap kicks off Lens Fest, its first-ever public, multi-day virtual event for AR developers and creators to explore what’s possible in augmented reality and celebrate Lens Creators — those who use Lens Studio, Snap’s powerful AR creation tool, to build and publish Lenses for Snapchatters worldwide.

The first session will feature Snap co-founder Bobby Murphy and other leaders from Snap’s AR platform, as well as partners and Lens Creators like Phil Walton, the creator behind the infamous Potato Lens!

The virtual event comes as Snap announces an investment of $3.5 million dollars to expand its support of AR creators and developers. This new investment will continue Snap’s commitment to funding opportunities for Lens Creators to work on sponsored projects, connect personal passions with Lens creation, and participate in our AR Creator Residency Program. More details on funding opportunities will come early next year.

Snap is also using Lens Fest to announce a powerful upgrade to Lens Studio, one of the most popular AR tools on the market. This new 3.3 release is focused on improving creator workflows by providing tools and resources that professional creators need. New features include visual scripting which allows users to create custom interactivity using graphical, node-based scripting without coding.




Please login with linkedin to comment

lens fest snap

Latest News

The Fred Hollows Foundation Appoints Ardent For PR
  • Advertising

The Fred Hollows Foundation Appoints Ardent For PR

The Fred Hollows Foundation has appointed Ardent, an independent full-service agency, to lead its upcoming public relations campaign, concluding a competitive pitch process. The exciting partnership will see Ardent support The Foundation across earned media relations, ambassador procurement, influencer engagement, and social media amplification for their two major community fundraising events in 2024. With an […]

AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
  • Marketing

AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows

Fiverr International Ltd. has released its 2024 Business Trends Index, which is compiled from trending searches for freelance digital services on Fiverr’s platform. Among the millions of searches on the marketplace over the past six months, AI, eCommerce and social media marketing all saw significant increases. The Index shows that businesses are seeking out skilled […]

Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
  • Advertising

Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media

oOh!media has launched Perth’s first 3D anamorphic billboard. Located in Yagan Square, the billboard will display ads for local science museum Scitech, created by oOh!’s creative innovation hub POLY. Richard Moore, production and content director, POLY, said: “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It […]

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
  • Marketing

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI

Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, […]

Amanda Laing Announces Resignation From Foxtel Group
  • Campaigns

Amanda Laing Announces Resignation From Foxtel Group

The Foxtel Group has announced that Amanda Laing, Foxtel Group chief commercial and content officer and BINGE managing director, has resigned and will be leaving the Group later this year. “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in […]

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
  • Media

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special

After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]

Howatson+Company Acquires Akkomplice
  • Advertising

Howatson+Company Acquires Akkomplice

Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]

Google Delays Third-Party Cookie Deprecation Again
  • Technology

Google Delays Third-Party Cookie Deprecation Again

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
  • B&T Exclusive

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]