Snap Announces First Chief CMO

Snap Announces First Chief CMO

Snap Inc. has announced Kenny Mitchell will join the company as chief marketing officer.

Starting in June, Mitchell will join the senior leadership team of the company and report to CEO Evan Spiegel.

Mitchell will be in charge of leading all consumer and product marketing programs as Snap continues to bring creativity and new forms of self-expression to people all over the world.

He most recently held the role of vice president of brand content & engagement for McDonald’s USA.

Prior to joining McDonald’s, Mitchell served as head of consumer engagement at Gatorade.

Mitchell has also overseen brand and consumer marketing for NASCAR and previously served as VP and GM at the Dew Tour, a division of the NBC Sports Group.

CEO Evan Spiegel  said: “Kenny’s consumer marketing expertise and his deep understanding of our products will be a great combination for Snap.

“Throughout his career, Kenny has demonstrated his ability to successfully execute innovative, global marketing campaigns, many of which have leveraged our own vertical video and augmented reality products.

“He’s a natural fit to join our team and lead marketing as we continue driving the positive momentum we have in the business.”

Commenting on his appointment, Mitchell said: “Snap is a great company with strong values, an inspired vision and innovative products that are empowering its global community.

“I look forward to helping Evan and Snap continue to tell their story to people around the world, and working with my new colleagues as we define the future of the camera and self-expression.”

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