Sydney company Kontented says it wants to become “the Netflix of short-form content” aimed at Gen Y with its mobile youth web platform and video network, SnackableTV.
Kontented CEO Kate Edwards came up with the idea to create what’s being dubbed “a Netflix for young people” while on maternity leave and is now growing the company at a rapid rate thanks to support from the NSW government.
The company recently secured a $300,000 loan from the state government through Jobs for NSW to help it scale and grow to more than 50 full-time staff members in the next three years.
Since December, Kontented has grown from five to 15 full-time staff, as well as engaging more than 15 contractors and hundreds of freelancers.
The company also recently secured a partnership with APN News and Media as the official youth broadcast channel on Catch – a free in-transit content player to be used as part of a Sydney-based trial.
Edwards said she hopes to create a sustainable content marketplace where creators and makers of quality content have a path for distribution, which will in turn create jobs and steady growth for the creative industry.
“The hardest audience to find is a young audience, and we aim to be the Netflix of short-form content for young people,” she said.
“Rather than go to Facebook we want them to check out SnackableTV, because there is no opinion, no likes, no trolls – just good content.”
Deputy Premier and Minister for Regional NSW, Small Business and Skills, John Barilaro, added: “Kontented is a great NSW start-up which launched its SnackableTV platform just a few months ago, but has already had more than six million views, most of those from the 13- to-17 age group.
“Any parent with a teenager knows that they can sometimes be easily distracted, so the short-form content provided by SnackableTV is ideal, covering everything from music to film and gaming, along with fashion, beauty and lifestyle, as well as podcasts.