SnackableTV To Become “The Netflix Of Short-Form Content” For Millennials

SnackableTV To Become “The Netflix Of Short-Form Content” For Millennials
SHARE
THIS



Sydney company Kontented says it wants to become “the Netflix of short-form content” aimed at Gen Y with its mobile youth web platform and video network, SnackableTV.

Kontented CEO Kate Edwards came up with the idea to create what’s being dubbed “a Netflix for young people” while on maternity leave and is now growing the company at a rapid rate thanks to support from the NSW government.

The company recently secured a $300,000 loan from the state government through Jobs for NSW to help it scale and grow to more than 50 full-time staff members in the next three years.

Since December, Kontented has grown from five to 15 full-time staff, as well as engaging more than 15 contractors and hundreds of freelancers.

The company also recently secured a partnership with APN News and Media as the official youth broadcast channel on Catch – a free in-transit content player to be used as part of a Sydney-based trial.

Edwards said she hopes to create a sustainable content marketplace where creators and makers of quality content have a path for distribution, which will in turn create jobs and steady growth for the creative industry.

“The hardest audience to find is a young audience, and we aim to be the Netflix of short-form content for young people,” she said.

“Rather than go to Facebook we want them to check out SnackableTV, because there is no opinion, no likes, no trolls – just good content.”

Kate Edwards

Kate Edwards

Deputy Premier and Minister for Regional NSW, Small Business and Skills, John Barilaro, added: “Kontented is a great NSW start-up which launched its SnackableTV platform just a few months ago, but has already had more than six million views, most of those from the 13- to-17 age group.

“Any parent with a teenager knows that they can sometimes be easily distracted, so the short-form content provided by SnackableTV is ideal, covering everything from music to film and gaming, along with fashion, beauty and lifestyle, as well as podcasts.

“This is an outstanding example of a forward-thinking company that will provide a springboard for NSW’s burgeoning creative talent.”

Please login with linkedin to comment

SNACKABLETV World Environment Day

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]