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Reading: Snack Drawer Partners Up With Dr. Martens For Pride Generations Campaign
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B&T > Marketing > Snack Drawer Partners Up With Dr. Martens For Pride Generations Campaign
Marketing

Snack Drawer Partners Up With Dr. Martens For Pride Generations Campaign

Staff Writers
Published on: 29th June 2022 at 9:20 AM
Staff Writers
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Snack Drawer, the internet-first creative agency, has been appointed by Dr. Martens to support the brand’s Pride Generations campaign.

Snack Drawer was founded in 2020 by Jamie Searle (ex-Thinkerbell and Brave Bison) and Hannah McElhinney (pictured, ex-Vice Media).

The partnership will see Snack Drawer’s original creator brand Rainbow History Class working with Dr. Marten’s to create a series of video and blog content for Dr. Martens Pride Generations campaign for Global Pride Month. As well as this, Australian brand Rainbow History Class images and stickers will be featured in Dr. Martens stores around the globe.

Dr. Martens global social media content lead, Laura Douglas said of the partnership with Snack Drawer: “Rainbow History Class are a natural partner for DM’s, their authentic voice and expertise in bringing queer and trans history to audiences, whilst ensuring accessibility and driving meaningful connection throughout is directly aligned with what we aim for in any collaborative work. We’re very excited to see how our combined communities engage with this content.”

Rainbow History Class writer and researcher, as well as Snack Drawer chief creative officer Hannah McElhinney said: “We don’t take brand collaborations lightly for Rainbow History Class. It’s important for the brand to have a genuine connection to queer and trans history and be active allies of our community. Dr. Martens ticks both those boxes and then some, so we are absolutely delighted with the opportunity to work on such a meaningful collaboration.”

Snack Drawer’s partnership with Dr. Martens follows the agency’s recent new business win in Netflix ANZ and adds to the growing client roster, including: NBCUniversal, Eucalyptus, Smiling Mind and Swinburne University. Most recently, Snack Drawer was recognised as Best Boutique Agency 2021 and also took out the pinnacle award of Most Influential 2021 at the inaugural AiMCO Awards held in February this year. The agency has also been shortlisted for Emerging Agency of the Year at the 2022 Mumbrella Awards.

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TAGGED: Dr. Martens, Snack Drawer
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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