Snack Drawer Partners Up With Dr. Martens For Pride Generations Campaign

Snack Drawer Partners Up With Dr. Martens For Pride Generations Campaign

Snack Drawer, the internet-first creative agency, has been appointed by Dr. Martens to support the brand’s Pride Generations campaign.

Snack Drawer was founded in 2020 by Jamie Searle (ex-Thinkerbell and Brave Bison) and Hannah McElhinney (pictured, ex-Vice Media).

The partnership will see Snack Drawer’s original creator brand Rainbow History Class working with Dr. Marten’s to create a series of video and blog content for Dr. Martens Pride Generations campaign for Global Pride Month. As well as this, Australian brand Rainbow History Class images and stickers will be featured in Dr. Martens stores around the globe.

Dr. Martens global social media content lead, Laura Douglas said of the partnership with Snack Drawer: “Rainbow History Class are a natural partner for DM’s, their authentic voice and expertise in bringing queer and trans history to audiences, whilst ensuring accessibility and driving meaningful connection throughout is directly aligned with what we aim for in any collaborative work. We’re very excited to see how our combined communities engage with this content.”

Rainbow History Class writer and researcher, as well as Snack Drawer chief creative officer Hannah McElhinney said: “We don’t take brand collaborations lightly for Rainbow History Class. It’s important for the brand to have a genuine connection to queer and trans history and be active allies of our community. Dr. Martens ticks both those boxes and then some, so we are absolutely delighted with the opportunity to work on such a meaningful collaboration.”

Snack Drawer’s partnership with Dr. Martens follows the agency’s recent new business win in Netflix ANZ and adds to the growing client roster, including: NBCUniversal, Eucalyptus, Smiling Mind and Swinburne University. Most recently, Snack Drawer was recognised as Best Boutique Agency 2021 and also took out the pinnacle award of Most Influential 2021 at the inaugural AiMCO Awards held in February this year. The agency has also been shortlisted for Emerging Agency of the Year at the 2022 Mumbrella Awards.




Please login with linkedin to comment

Dr. Martens Rainbow History Class Snack Drawer

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]