Snack Drawer, the culture-first agency helping brands get ‘Good Attention’, has bolstered its team with five hires to support major new client wins and high-impact campaigns.
Two new creators have joined the agency, with ex-Saatchi & Saatchi creative powerhouse Patricia Casten joining as Senior Creator and #BookTok sensation Aaliyah Wattie joining as Junior Creator, bringing fresh digital flair to the team’s creative output.
Guillaume Michel takes the position of senior social account manager, bringing his experience from Google, Yuba and We Are Social to the team. While experienced producer Fiona Dunn joins the team from Truce Films alongside Tina Jenkins, who joins as PR account executive.
These hires have increased Snack Drawer’s headcount to staff to 20 in 2024, strengthening the team as the agency takes on its role as the Digital & Content Agency for the Victorian Department of Transport and Planning.
“This year has been about more than just growth,” said Jamie Searle, CEO and co-founder. “As a business with a 2020 origin story, change is our norm. We are excited to have found the sweet spot between creative advertising and communications, and have operationalised our offering in a way that meets rapidly evolving client needs. As we grow in this space, we are bringing in new, specialised expertise across paid, owned and earned media, investing in upskilling our team in what is our unique and important position in the agency landscape. We are doubling down on our culture and agency values to ensure Snack Drawer continues to be a great place to work, learn and grow, and our clients receive the benefits of that”.
This appointment adds to a growing creative portfolio that includes a social-first campaign for AAMI featuring Sheila B Wright and a storytelling-driven collaboration with Intrepid Travel, both demonstrating Snack Drawer’s ability to deliver impactful, culturally resonant work.
“Snack Drawer is focused on how we use creativity and entertainment, as well as our understanding of fandom and culture to provide an antidote to attention decay – an antidote we call Good Attention. The work we’ve created over this year in collaboration with our portfolio of brands really reflects this stance, and our growing team, burgeoning client list and evolving portfolio are a testament to its impact. It’s pretty cool,” said Hannah McElhinney, chief creator and co-founder.
The agency’s success this year has been further reinforced by its recognition on the 2024 AFR Fast Starters List, celebrating Australia’s fastest-growing young businesses. The list highlights businesses that have achieved significant growth in a short period.
