NOVA Entertainment’s smoothfm has launched a partnership with Australia’s largest independent direct marketer of wine, Wine Selectors.
smoothfm’s partnership with Wine Selectors will run over a 12-month period, creating an opportunity for the station’s listeners to purchase a smooth selects case of wine, carefully curated by Wine Selectors for smoothfm, featuring wines to match every day moments.
The partnership will also feature a dedicated podcast series that will be promoted on and off-air.
The podcast series, A Moment in Wine, hosted by NOVA Entertainment newsroom manager Michelle Stephenson, will be matched to each season throughout the year. The winter edition of A Moment in Wine will be available to listeners from today.
Stephenson will be joined by Wine Selector’s tasting panellist, Adam Walls, to provide listeners with expert tips and advice on how best to match wine to everyday moments, such as long winter lunches, rainy days and cosy nights in.
Smoothfm’s Cameron Daddo and a selection of other presenters will feature in the series, which will be available on the smoothfm website, Acast and Apple Podcasts.
Lois Donaldson, general manager at Wine Selectors, said: “Wine is not just a drink – it’s a passion and a lifestyle, so partnering with smoothfm, who are a true content provider and lifestyle brand, was the perfect wine match for us.
“This unique integration gives wine lovers the chance to enjoy a glass of wine as they share, listen and learn about wine matched to everyday life, food and moods.”
NOVA Entertainment’s chief marketing and digital officer, Tony Thomas, said: “smoothfm’s partnership with Wine Selectors is another way whereby we are providing our audience with the opportunity to celebrate their love of food and wine.
“Research has shown that wine is a passion point for our audience, so this partnership allows us to enhance this interest by sharing expert tips and advice about wine, and curating special wines matched to each season, as well as providing unique integration and cross-platform opportunities for smoothfm and Wine Selectors.”