SMI Data: Ad Spend Up For April As Federal Election Helps Agency Coffers

SMI Data: Ad Spend Up For April As Federal Election Helps Agency Coffers
SHARE
THIS



AUSTRALIA’S media agency market is poised to deliver higher advertising expenditure in April after demand returned to most major media sectors in the month.

Total Agency bookings are so far back 2.3 per cent in the April year-on-year period at $510.8 million – from last year’s record April result – but the addition of late digital bookings at the end of the month will ensure a positive result for the month.

Screen Shot 2016-05-16 at 2.09.58 PM

“Australia’s advertising market has rebounded from a difficult month in March, which was largely affected by one-off timing issues,’’ SMI Australian/NZ managing director Jane Schulze said.

“And we can see that confidence has certainly returned to most media this month, while the overall market will show a good amount of growth once late digital bookings are included in today’s figures.’’

Among the major media, TV returned to growth with the total lifting 0.4 per cent to $236.7 million. Radio also returned to positive territory (+0.2 per cent to a record April result of $40.08 million) and OOH bookings lifted 5.9 per cent to a record April result of $56.6 million.

Within the category data the Government category emerged as the fastest growing in April even though the Federal election was not officially called until May. Nonetheless, Government bookings jumped 20.9 per cent to $31.5 million. And bookings to SMI’s Business category (which includes ad spend by industry groups and unions) also grew strongly in April, up 24.9% to $14.7 million.

Please login with linkedin to comment

Advertising Standards Bureau duchess of cambridge Teradata Marketing Applications

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]