SMH Nation’s Highest-Reaching Title Across All Platforms, According To Data

SMH Nation’s Highest-Reaching Title Across All Platforms, According To Data
SHARE
THIS



More than 10 million Australians read both print and digital news media, according to the latest emmaTM (Enhanced Media Metrics Australia) data for February 2019, released today.

In total, digital news media is read by 15.7 million Australians, or 85 per cent of the population and printed newspapers are read by 11.8 million people, or 64 per cent of the population.

Across print and digital platforms, 17.4 million people, or 94 per cent of the population reads news media.

Metro news media was read by 9.6 million people, or 52 per cent of Australians.

Regional/Community newspapers are read by 5.5 million people (29 per cent of the population).

NewsMediaWorks CEO, Peter Miller (featured image) said: “The latest emma data reminds us that readership of news media across channels is robust.

“More than half the population reads both print and digital news media, demonstrating that both formats appeal and are valued by a large and engaged audience.”

Miller added: “Authentic, credible and trusted journalism is sought out by readers of news brands and that hasn’t changed.

“News media is the nation’s most trusted media channel for both content and advertising and advertisers, too, are seeking trusted environments for their brands and services.”

The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 7.49 million readers. 

The Daily Telegraph followed, reaching 4.44 million readers and the Herald Sun with 4.13 million.

Please login with linkedin to comment

EMMA smh

Latest News

Zenith Brisbane Announces Two New Appointments To Digital Team
  • Media

Zenith Brisbane Announces Two New Appointments To Digital Team

Zenith Brisbane has announced two newly-created digital roles, with Stephanie Plunkett (pictured below) joining as digital director and Louise Marks (main photo) as senior digital manager. Plunkett will work in partnership with performance director, Carla Whitehouse, leading Zenith Brisbane’s digital product. Her responsibilities will include driving strategic solutions to deliver marketing-led growth for clients, digital […]

VERSA Announces Two Senior Appointments As Demand For Conversational AI Gains Further Traction
  • Marketing

VERSA Announces Two Senior Appointments As Demand For Conversational AI Gains Further Traction

World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]

Patrick Rutkowski Joins Banter
  • Marketing

Patrick Rutkowski Joins Banter

Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]

Mike Wilson Steps Down As Chairman Of Havas Media Group ANZ
  • Media

Mike Wilson Steps Down As Chairman Of Havas Media Group ANZ

Havas Media Group Australia and New Zealand chairman Mike Wilson will step down after eight years with the agency at the end of August. Wilson will continue to act as a consultant to the business on key projects. Wilson launched Havas Media Australia as founding CEO in 2013, before stepping into the newly-created role of […]

person using mobile application on smartphone, abstract close up of hands
  • Technology

Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC

Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]

Hootsuite Acquires Conversational AI Platform Heyday
  • Technology

Hootsuite Acquires Conversational AI Platform Heyday

Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]

Officeworks Partners With Canva
  • Campaigns

Officeworks Partners With Canva

B&T's a huge fan of the Officeworks shopping experience, but just throwing it out there about possible $1 hot dogs?

PRIA Announces National Conference
  • Marketing

PRIA Announces National Conference

Public Relations Institute announces national conference. Sadly, Roxy won't be speaking on unwanted doorstep excreta.

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
  • Technology

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program

Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]

Hivestack Appointments Ichiro Jinnai As President, Japan
  • Advertising

Hivestack Appointments Ichiro Jinnai As President, Japan

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
  • Advertising

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director

Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]

Burnet Institute Launches How Science Matters Podcast
  • Media

Burnet Institute Launches How Science Matters Podcast

Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]

D&AD & Google Launch Shift In Sydney
  • Advertising
  • Media

D&AD & Google Launch Shift In Sydney

This extols "turning your passion into your profession". Unless your passions are dancing dachshunds or roller limbo.