More than 10 million Australians read both print and digital news media, according to the latest emmaTM (Enhanced Media Metrics Australia) data for February 2019, released today.
In total, digital news media is read by 15.7 million Australians, or 85 per cent of the population and printed newspapers are read by 11.8 million people, or 64 per cent of the population.
Across print and digital platforms, 17.4 million people, or 94 per cent of the population reads news media.
Metro news media was read by 9.6 million people, or 52 per cent of Australians.
Regional/Community newspapers are read by 5.5 million people (29 per cent of the population).
NewsMediaWorks CEO, Peter Miller (featured image) said: “The latest emma data reminds us that readership of news media across channels is robust.
“More than half the population reads both print and digital news media, demonstrating that both formats appeal and are valued by a large and engaged audience.”
Miller added: “Authentic, credible and trusted journalism is sought out by readers of news brands and that hasn’t changed.
“News media is the nation’s most trusted media channel for both content and advertising and advertisers, too, are seeking trusted environments for their brands and services.”
The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 7.49 million readers.
The Daily Telegraph followed, reaching 4.44 million readers and the Herald Sun with 4.13 million.
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