“It Smells Like Ship!” Richard Branson Stars In Spoof Fragrance Ad That’s Apparently Not A Spoof

Published on: 16th December 2019 at 9:22 AM

Staff Writers

1 Min Read

When it comes to self-promotion, few can compare with the legendary Sir Richard Branson.

And now the 69-year-old is fronting a new fragrance ad that is actually parading as a promotion for Virgin Voyages new adult-only cruise liner, The Scarlett Lady, that launches next year.

The ad parodies all the clichés of perfume ads in spruiking the new cruise liner, but is actually a fragrance you can buy.

Called “No.1 Ship” it comes with the tagline it “smells like ship” (get it?) and apparently sells for $US50 ($A72) for 100mls.

All proceeds from the sale of “Ship” will be donated to ocean conservation non-profit foundation, Ocean Unite.

So, despite promoting a cruise ship that sounds like it’s for swingers, and coming with a terrible name, the fragrance does appear to have good at its heart.

Check out the rather oddball campaign below:

TAGGED: Ad campaigns, sir richard branson

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.