It may feel like the world is devoid of fun at the moment, so it’s hats off to underwear manufacturer Sloggi for its latest campaign.
Sloggi – part of the German multinational Triumph – has unveiled new work out of the UK for its Oxygene range of bras.
The work of creative agency MullenLowe London – who is also extremely busy at the moment as lead agency for the country’s National Health Service (NHS) – the wonderfully trippy spot spends most of its time being wonderfully trippy and you could be forgiven for forgetting what it was actually advertising.
Still, it’s a whole world of colour and fun and don’t we all need that right now! Check it out below: