Sling & Stone Expands To The US With New LA Office

Sling & Stone Expands To The US With New LA Office
SHARE
THIS



Following its successful expansion in New Zealand last year, PR agency Sling & Stone has officially opened an office in Los Angeles.

By expanding to the US, Sling & Stone said in a statement that it aims to help more of the world’s most ambitious brands tell their stories to global audiences.

Sling & Stone said it will also support entrepreneurial Aussie and Kiwi brands looking to expand into the US.

Sling & Stone founder and CEO Vuki Vujasinovic will lead the expansion and head the US operation, splitting his time between Sydney and LA.

Dominique Koudsi returns from a year in Australia with Sling & Stone to her hometown of LA to join Vujasinovic, and Kimberly Lorman joins the team from Brew PR.

Sling & Stone’s first client for its US office, Myriad Festival, is one of Australia’s newest and largest innovation festivals from the founders of Slush.

Vujasinovic said 2017 was a breakout year for Sling & Stone in terms of scaling its team, opening its first overseas office, and doing more impactful work for clients.

“The US has always been in my sights since founding the agency seven years ago, and I am very proud that we’re taking this leap,” he said.

Vuki Vujasinovic

Vuki Vujasinovic

“Having worked with so many incredible US brands, helping them launch and grow in Australia, we have a strong sense of how they operate and what they need.

“We’re not a run-of-the-mill agency, and I believe what we’ve built both organically and deliberately in Australia will be a genuinely fresh approach in the US PR market.

“We’ve built Sling & Stone by getting behind challengers, while having a knack for helping both the early stage underdog and the established big thinkers.

Vujasinovic said LA was a natural choice for the agency’s first US office.

“The energy in the creative, technology, and start-up communities here is electric,” he said.

“While we’ll work with brands from all over the US, we are very excited to become a part of the LA innovation network.

“We’re excited to take the best of what we’ve created in Australia across the Pacific, and show the US what we’ve got.”

Please login with linkedin to comment

sling & stone

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]