B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Sleepy Hollow Marketers Sorry for ‘National Beheading Day’ Stunt
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Sleepy Hollow Marketers Sorry for ‘National Beheading Day’ Stunt
Marketing

Sleepy Hollow Marketers Sorry for ‘National Beheading Day’ Stunt

Staff Writers
Published on: 5th September 2014 at 9:57 AM
Staff Writers
Share
1 Min Read
SHARE

The Fox series “Sleepy Hollow” drew ire on social media Tuesday for a marketing campaign touting “National Beheading Day” on the same day the world learned terrorist group ISIS claimed to have decapitated American journalist Steven Sotloff.

In a case of unfortunate timing, commemorative eCards declaring #HeadlessDay were released to promote of the show’s upcoming season one DVD and Blu-ray. “Hollow” wasn’t deliberately trying to invoke the day’s tragic news; the campaign was intended to invoke the show’s Headless Horseman character.

Naturally, that had some on social media crying foul considering not just the Sotloff tragedy, but the killing of another American journalist, James Foley, just weeks ago at the hands of ISIS.

Read the full piece about the marketers screw up here.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Cannes Lions, Family Feud
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
$3 Billion NBN Promise Falls Flat For Regional Australia
20/06/2025
Sling & Stone Launches Dedicated Deep Tech Specialism To Power The Next Wave Of Global Innovation
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?