Sky News Announces Partnerships With Both SCA And WIN

20/2/18: Editor in chief of The Australian newspaper, Paul Whittaker. PIC: John Feder/The Australian.
B&T Magazine
Edited by B&T Magazine



Sky News has continued its partnership with the WIN Network and announced a new partnership with SCA.

The SCA partnership will see a 24 hour news channel launched in SCA’s largest regional markets.

Fittingly dubbed Sky News Regional, it will broadcast across Queensland, Victoria, and NSW in markets like Cairns, Townsville, Sunshine Coast, Canberra, Wollongong, Wagga Wagga, Orange, Bendigo, and Ballarat.

Sky News will also be continuing ints program supply agreement with WIN. Sky News Regional will be available in Northern New South Wales, Griffith and South Australia.

Sky News on WIN will no longer be broadcast, and will be replaced by Sky News Regional only in those markets of Groffith, Northern NSW and South Australia.

Paul Whittaker, Sky News Australia CEO (pictured) said, “we are pleased to continue our partnership with the WIN Network which enabled audiences in Northern NSW, the network’s largest market, as well as Griffith and South Australia, to continue to access our range of quality news, sport, weather, and national affairs programming.”

Andrew Lancaster, WIN Network CEO said, “we are pleased to continue our relationship with Sky News into select markets of the WIN Network. We also want to thank Sky News for working with us since 2018 to deliver Sky News on WIN for Australian regional audiences.”

On the SCA agreement, Whittaker said, “we have established a strong and dedicated free[1]to-air audience in regional Australia and we are pleased that, through this new multi-year agreement with Southern Cross Austereo, we can now provide viewers on the SCA network with the opportunity to discover Sky News content through a new dedicated channel, Sky News Regional.”

“As we celebrate 25 years of broadcast in Australia, we look forward to introducing new television audiences to our unrivalled news coverage, together with informed analysis and context from our leading journalists and commentators.”

SCA CEO Grant Blackley said, “our commitment to provide news and entertainment to regional Australia is core to our charter. We are delighted to be able to ensure regional Australians will have access to the high calibre and diverse programming this new partnership with Sky News delivers.”

Earlier this year, WIN announced a seven-year-deal with the Nine Network. Previously, Nine had had a five-year-deal with SCA.




Please login with linkedin to comment

SCA Sky News Win

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]