Independent buy-side advertising platform Sizmek has announced plans to roll out a fully integrated solution across linear, addressable, and connected TV later this year.
Sizmek is already a one-stop shop for linear, addressable and connected TV inventory.
Soon, advertisers and media agencies using the platform will be able to apply AI-driven insights from digital advertising to TV for optimal targeting, reach and frequency across the full campaign.
Simzek’s new offering is the first phase of its ‘Advanced TV’ initiative. The company also has plans to introduce support for smart audience targeting, as well as delivering superior insights into video consumption and ad effectiveness.
The announcement of Sizmek’s advanced TV solution follows the release of an enhanced version of its AI-powered DSP last month.