Sizmek, the open ad management company for multiscreen campaigns, today announced the launch of MDX-NXT, a next generation open ad management platform that enables its customers to build and target ads, buy media, manage data and campaigns and evaluate their success across all of the digital touchpoints a marketer chooses to utilise. More than just ad serving, MDX-NXT brings more speed and efficiency to the trafficking process and faster access to data.

MDX-NXT enables marketers to drive performance through all channels by activating real-time insights that differentiate their brand and engage their customers and prospects with truly personalized experiences across all levels of the funnel. The ability to reach and interact with a consumer on all touchpoints—mobile phones, desktops, tablets and in-store—is vital for brands seeking to maximize their marketing dollars in an omnichannel marketplace.

“The path to purchase has become increasingly complex, and it’s vital that marketers can reach consumers on the platforms and channels that are most meaningful to them, with an integrated approach that creates a seamless experience,” said Maricarmen Pavon, technology and analytics director at Wink. “As a current user of MDX-NXT, it works really fast and the interface is very clean, so even a beginner can manage the workflow effectively. What’s more, the new platform enables us to optimize our creative to deliver the right message regardless of channel and drive strategic, omnichannel advertising campaigns for our clients.”

MDX-NXT’s new visual workflows empower marketers to build and execute holistic strategies that engage consumers with unprecedented ease and efficiency. Advertisers can be more impactful and strategic with their budget by executing and measuring creative and video in a single, powerful platform. When marketers infuse story telling and creativity into their omnichannel advertising on MDX-NXT, it amplifies a brand’s message and optimizes media through programmatic channels to the screens where customers have historically been most receptive.

“Brands that engage with customers across more digital channels convert leads far more than those with fewer touchpoints, but there is a real challenge to strategically manage those channels and personalize the experiences in a way that differentiates your offering,” said Neil Nguyen, CEO of Sizmek. “In order to navigate this digital divide, marketers have to focus on how to thoughtfully connect their channels, not just create a presence on every channel. Other platforms force marketers into a box, MDX-NXT frees them up to deliver attention-grabbing experiences throughout a customer’s journey, in a way that inspires an enduring relationship.”