Open ad management company Sizmek has announced several key new hires and promotions, as it continues to expand its programmatic, mobile, video, and data business across the Asia-Pacific region.
The company announced that Scott Ries has been elevated to the title of APAC technical services director and mobile specialist for Sizmek, formally extending his reach into Asia.
The Sydney-based head of programmatic trading, Dylan Robinson, has also been promoted to APAC head of commercial for the recently formed Media Solutions division.
Ries brings more than sixteen years’ experience in the digital advertising and technology industry. He joined Sizmek after its acquisition of Eyeblaster in 2010, where he was head of creative account management. Ries now leads a team responsible for managing highly technical creative campaigns for some of the world’s largest advertisers.
Robinson has been part of Sizmek’s programmatic trading team for over three years, working across display, mobile and video, and working closely with trading desks, and demand and supply side platform providers. Prior to Sizmek, Robinson was APAC sales director for SpotX.
“We’re pushing ahead with our growth strategy in Asia to provide advertisers, agencies, publishers, and trading desks with an end-to-end ad management solution across mobile, video, data and programmatic technologies,” said Carolyn Bollaci, VP, global accounts, Asia-Pacific.
“Scott and Dylan both have a wealth of knowledge and experience within the industry and have formed long and trusted relationships with clients and partners across the region.”
As the demand for data solutions and technologies increases in Asia the company has promoted Fay Koo to data product specialist for APAC. Koo joined Sizmek in 2010 through the acquisition of Eyewonder, and has since become an expert on Sizmek’s wide range of data products, from ad verification to attribution. In this new role, she will be using her technical knowledge and expertise to meet the growing needs of clients and partners across the region.
To support the continued expansion of the company in Asia-Pacific, Sizmek has also hired Ayaan Mohamud (pictured at the very top) as head of marketing for APAC, based out of the company’s Sydney office. She brings five years of digital experience with her, having worked in both agency and client-side roles in Europe.
Prior to Sizmek, Mohamud was the European marketing manager for DataXu, a leading programmatic marketing provider. Before DataXu, she worked in the EMEA marketing team for comScore where she was responsible for all marketing programs in their two largest European markets, the UK and Germany.
Sizmek also recently announced that it has hired former PHD account executive, Keaton Hulme-Jones as a strategic account manager in its Melbourne office. He is responsible for advising clients across digital strategy, ad tech, and media solutions.
“Sizmek are digital trailblazers, produce great innovation, have a complete suite of excellent products and I’m glad to work with an amazing bunch of people in the Australian office,” said Hulme-Jones.
The announcements follow the recent elevation of Singapore-based Ryan Murray, the former general manager of mobile DSP, StrikeAd, to spearhead the company’s new Media Solutions Unit in the Asia-Pacific region. Sizmek acquired StrikeAd in May, and Murray was one of its early employees.
The Media Solutions division includes Sizmek’s programmatic services business, StrikeAd by Sizmek, ad verification tools, and mobile tracking and targeting – secured through the acquisition of Aerify last year.
Please login with linkedin to commentRussell Howard
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]