Sizmek, an open ad management company for multiscreen campaigns, has announced that sales director, Imran Masood has been elevated to country manager Australia and New Zealand after six months at the company.

Sizmek Asia-Pacific VP, Jordan Khoo said that Masood had proven his management expertise since he started, and would lead the company’s mission to increase growth in four strategic areas: video, mobile, data and programmatic across Australia and New Zealand.

“I believe that Imran has all of the skills required to help advertisers and agencies successfully navigate the digital landscape in Australia and New Zealand,” Khoo said.

“Clients want access to technology that can activate their data and deliver personalised, relevant messages to drive exponential performance everywhere; across all screens, devices and channels. That is our focus in Australia, New Zealand and around the world.”

The company recently unveiled its new open ad management platform MDX-NXT, which enables customers to build and target ads, buy media, manage data and campaigns and evaluate their success across all of the digital touch-points a marketer chooses to utilize.

Masood said his objective would be to build on the achievements of the past six months, including rolling out MDX-NXT to all of its clients in Australia and New Zealand. This next generation open ad management platform shortens the ad creation and delivery process from two days to 20 minutes.

“We have launched MDX-NXT, implemented new API integrations with partners, and ensured that Sizmek delivers a well-rounded set of solutions that deliver on what today’s advertisers need,” said Masood.

“We have also completely integrated our mobile DSP business, StrikeAd by Sizmek, and expect a significant increase in programmatic advertising volumes as new mobile measurement tools come to market.”

Masood also predicted that brands are now seeking ways to extract greater value from their programmatic advertising initiatives and this would increase the relevance of their media campaigns.

“Brands are bringing their first-party data to the table and Sizmek are here to help them activate data-powered creative through programmatic channels. This is evident through the improved advertising performance we’re seeing in the region,” said Masood.

Masood has over twelve years experience in advertising and media, having held sales roles at Adconion Media Group, the Ten Network, and MTV Networks across the UK and Australian markets. Hailing from Ireland, he started his career in the television industry and moved to Australia in 2009 to focus more on the digital advertising space.