Network Ten and Multi Channel Network (MCN) has announced a record number of partners for the fourth series of reality TV show I’m A Celebrity…Get Me Out Of Here!.
KFC, Isuzu UTE Australia, Captain Morgan and Nutra-Life are backing the show, which will be broadcast live five nights a week from South Africa, with the season four premiere on Sunday 28 January at 7:30pm.
Ten said in a statement that more companies have also partnered with the new season of I’m A Celebrity…Get Me Out Of Here! but cannot be named at this stage.
Rod Prosser, executive general manager of revenue and client partnerships at Network Ten, said: “The demand around I’m A Celebrity…Get Me Out Of Here! this year has been sensational, and we’re thrilled that so many big names have aligned themselves with this truly brand-safe format.
“The family favourite program is one of our biggest properties, and has grown its audience and commercial share each year, delivering fantastic results for our clients on a format they know works.”
Tania Jones, national content and brand partnerships director at MCN, said: “As I’m A Celebrity…Get Me Out Of Here! continues to experience consistent audience growth, the show is also gaining in popularity with marketers.
“We’re thrilled to have achieved a record number of partners in 2018 – all leading brands committed to working with premium content.