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Reading: Six Black Pens Boosts Its Strategy Delivery And Melbourne Presence With Two New Hires
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B&T > Media > Six Black Pens Boosts Its Strategy Delivery And Melbourne Presence With Two New Hires
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Six Black Pens Boosts Its Strategy Delivery And Melbourne Presence With Two New Hires

Staff Writers
Published on: 29th October 2019 at 7:50 AM
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Expanding customer experience agency Six Black Pens (SBP) has bolstered its senior team with two new hires.

Business director Helen Hollins (featured image, left) now provides a fulltime Victorian presence for SBP’s growing Melbourne client base while strategy director Emma Burn (featured image, right) has moved from Hulsbosch to become the agency’s new head of strategy.

As head of strategy, Burn will be working across both existing and new business, applying behavioural economic and statistical insights to help craft compelling communication and brand strategies.

She will add a greater understanding of people and the contexts in which they operate to create customer relationship cut-through.

Hollins’ managerial experience on both the client and agency side will help develop and expand SBP’s relationship with its growing list of Melbourne-based clients.

SBP co-founder and director, strategy and editorial Kimberley Gaskin says consolidating SBP’s Melbourne presence and providing a dedicated strategy specialist coincides with a period of intense growth for the agency.

Gaskin said: “Our policy of bringing in senior people with a track record of delivering for clients continues with Emma and Helen.

“We’re looking forward to expanding and deepening our service offering with them onboard.”

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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