Experience management software company Sitecore has announced the full availability of Sitecore Experience Platform (XP) 8.1, the next generation of its flagship product.

Sitecore XP 8.1 enables marketers to turn every customer interaction into an extraordinary experience by offering customers relevant content in the appropriate context at the right time.

According to the Gartner Inc., “Some 89 per cnet of companies will compete almost entirely or entirely on the customer experience.” To remain competitive and provide truly personalised experiences, businesses must understand the context surrounding every customer at every interaction and then, in turn, deliver the exact piece of content or offer at precisely the right moment.

With powerful contextual intelligence, Sitecore XP 8.1 helps businesses analyse key customer attributes, like location and device, in real time and to integrate that with purchase history, demographic data, behavioural trends, and activity across touch-points. In one central platform, Sitecore XP 8.1 provides organisations with an easily understood 360-degree view of every customer, allowing brands to build deeper and longer-term relationships with those customers.

“Marketers need three key elements to deliver relevant, personalised experiences,” said Michael Seifert, CEO, Sitecore. “First, they must understand their customers — who they are, what they care about, and what they’re doing. Second, they need a single content management system that can share contextualised content across channels to customers. And third, they need to deliver communication automation–the ability to map profile and real-time behaviours with on-the-spot decision-making to customise the experience as it happens across touchpoints.”