Customer experience management company Sitecore has confirmed New York Times bestselling author and global digital marketer, Jay Baer, will be a keynote speaker at the company’s upcoming Australian and New Zealand roadshow.
Targeting chief marketing officers as well as marketing, digital marketing, social media and community managers, Sitecore’s Digital Survivor Roadshow will be Sitecore Australia and New Zealand’s biggest roadshow to date, spanning seven major cities and featuring a series of half-day seminars.
Baer will present his world famous talk, Youtility: Why Smart Marketing is About Help Not Hype, based on his book with the same title which was #3 on the New York Times business bestseller list, and a runaway #1 Amazon bestseller.
Baer has spent 20 years in digital marketing during which time he has consulted for more than 700 companies, including 31 of the Fortune 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading organisations such as The United Nations, Wal-Mart, and TaylorMade Golf. Baer is also the most retweeted person in the world among digital marketers.
The Sitecore Digital Survivor roadshow will also feature several panel discussions hosted by local marketing experts, from companies such as RAC, Tyreright, Motorama, Bluecare and The Smith Family.
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