“Sissy Men” Banned From Chinese TV Amid Fears Surrounding Masculinity

Binge watching TV show
B&T Magazine
Edited by B&T Magazine



The Chinese government has introduced new TV regulations as part of a “national rejuvenation” campaign, as put by President Xi Jinping.

The rejuvenation will means stricter control of culture, religion, education and business by the Chinese Communist Party.

This includes a call by China’s TV regulator for television broadcasters to “resolutely put an end to sissy men and other abnormal aesthetics”.  The announcement used the slang term “niang pao”, an insulting phrase used to describe effeminate men. It’s literal translation is “girlie guns”.

As well as limiting “abnormal aesthetics”, broadcasters have also been told not to promote “vulgar interney celebrities” either.

According to President Xi Jinping, this is part of broadcasters’ duty to create shows that “vigorously promote excellent Chinese traditional culture, revolutionary culture and advanced socialist culture.”

The LA Times reports that these calls by the government are the result of fears that Chinese pop stars – who often use the colourful, gender-neutral aesthetics of K-Pop and J-Pop stars – are encouraging men to be less masculine.

As well as TV restrictions, the Chinese government has also limited children’s access to video games.

Now, anyone under 18 is restricted to three hours per week of online gaming.




Please login with linkedin to comment

Censorship Chinese government TV restrictions

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]