Sir Martin Sorrell: “People Look Back At The Don Draper-Era With Rose-Tinted Glasses”

Sir Martin Sorrell: “People Look Back At The Don Draper-Era With Rose-Tinted Glasses”
SHARE
THIS



He may have long since departed his beloved WPP, however, Sir Martin Sorrell still has many a sage word about the company he founded and the advertising world in general.

Since leaving WPP in April under a cloud, the 73-year-old has taken a number of potshots at WPP’s direction, in particular, a lot of the creative agencies he believes aren’t keeping up with the times.

In an interview with the BBC over the weekend, Sorrell – who it’s often said took the creative out of creative agencies – lambasted those who still pined for the good old days.

“There are new forms of creativity in things like data analysis, in digital transformation. People look back at the Don Draper/madmen-era with rose-tinted glasses,” he said.

Far from retiring, Sorrell has begun his latest venture into the advertising world, S4 Capital, which recently purchased digital production company MediaMonks for $A472 million.

When asked if the new venture was a form of revenge on WPP, Sorrell said: “There may be a bit of that – but what I’m most interested in is building a business to scale. Some people found things and move on, others build businesses, very few can do both.”

In the far-reaching interview, Sorrell also denied that he’d misused company funds while at the helm of WPP and described allegations that he’d slept with prostitutes on the company credit card as “Not true. There was an investigation and it turned up nothing.”

However, he did admit that he’d often micromanaged WPP, a company with some 200,000 employees globally. “Founding a company is the nearest a man can come to giving birth. Emotionally rather than physically obviously – but it’s your baby.

“I asked myself this question – who is really looking out for this company? And the answer is, no one apart from me. And by the way, micro-management is not a fault,” he said.

Meanwhile, in an interview with the UK’s The Sunday Times yesterday, Sorrell branded WPP’s decision to sell its stake in the digital marketing company Globant as “bordering on negligent” and claimed there was no one left to “look out for” WPP now he’d left.

“The one thing I’d criticise them for so far, and I would be very aggressive about it, is the sale of the Globant stake. I think it is bordering on negligent,” he said.

“There really is nobody looking out for WPP. Founders have different attitudes to managers . . . founders have a personal commitment to the company they founded, which it is very difficult to replicate,” he said.

 

Please login with linkedin to comment

martin sorrell sir martin sorrell WPP

Latest News

Why Search Should Be The Icing On The Cake To Your TV Spend
  • Partner Content

Why Search Should Be The Icing On The Cake To Your TV Spend

Putting a certain global pandemic aside and despite its innumerable detractors, television ad spends in Australia were nudging the $4 billion-mark annually before COVID arrived and pummelled the numbers. Putting that in perspective, linear, free-to-air TV in Australia still pulls about one-in-four of every ad dollars spent. Despite the competitive and growing fight for eyeballs […]

Partner Content

by B&T Magazine

B&T Magazine
Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King
  • Marketing

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King

Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]