In an interview with Yahoo! finance during the World economic Forum, S4 Capital’s supremo Sir Martin Sorrell was questioned about the future of the popular social platform Twitter under billionaire Elon Musk, showing his confusion on the matter.
“I am a little bit puzzled by that because the maths puzzle me,” said Sorrell who can’t seem to wrap his head around some of the previous statements made by Elon Musk himself.
According to the Tesla owner, the plan is to increase revenue over five times over for the platform, targeting the amount of $36.7 billion by 2028 when last year Twitter was barely able to come out with $7 billion. However, reports say that he plans on achieving that lofty goal by cutting the social media outlet’s dependancy on ads by over 50 percent.
Sorrell also seemed to be troubled by Musk’s movements towards making Twitter a platform for “open-speech” and how that could affect marketers.
“But of course, if you have… a free speech network platform, clients are very worried about brand safety and having their advertising positioned against controversial content,” said Sorrell. “So it will make advertisers more concerned about a platform that is more open and less controlled or less editorially controlled than it should be.”
There have been many other voices from within the world of advertising who have shown their fears over Musk turning Twitter into a source of fake news, poor discussions and hate speech, that could alienate brands and companies altogether.
