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Reading: Singing Boobs Star In Oddball Cancer Awareness Campaign
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B&T > Advertising > Singing Boobs Star In Oddball Cancer Awareness Campaign
Advertising

Singing Boobs Star In Oddball Cancer Awareness Campaign

Staff Writers
Published on: 1st May 2017 at 10:37 AM
Staff Writers
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A social media campaign for breast cancer awareness has managed to circumvent Facebook’s censorship rules surrounding nudity by replacing a woman’s nipples with singing mouths.

The ad for the Argentinian charity The Help Movement for Breast Cancer is called ‘Todos aman las tetas’ (‘Everybody loves boobs’) and starts with a woman wearing a dressing gown with the logos of Facebook and Instagram on it.

Creators behind the video said action was needed to support breast cancer awareness because “social media keeps banning nipples”. Check the ad out below:

“Social networks continue censoring nipples, even in those cases to make aware about breast cancer. It is time to talk stronger against censorship”, a female narrator says.

The song sings, “Although Facebook questions them, everybody love ‘gomas’ (nipples)” but it is cut in the middle by a voice saying: “No, not everybody, cancer hates us” and it then shows a woman with only one boob, who has had it removed because of breast cancer.

The ad is the work of US agency DAVID who is fast garnering a reputation for its zany and absurd campaigns.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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