A social media campaign for breast cancer awareness has managed to circumvent Facebook’s censorship rules surrounding nudity by replacing a woman’s nipples with singing mouths.

The ad for the Argentinian charity The Help Movement for Breast Cancer is called ‘Todos aman las tetas’ (‘Everybody loves boobs’) and starts with a woman wearing a dressing gown with the logos of Facebook and Instagram on it.

Creators behind the video said action was needed to support breast cancer awareness because “social media keeps banning nipples”. Check the ad out below:

“Social networks continue censoring nipples, even in those cases to make aware about breast cancer. It is time to talk stronger against censorship”, a female narrator says.

The song sings, “Although Facebook questions them, everybody love ‘gomas’ (nipples)” but it is cut in the middle by a voice saying: “No, not everybody, cancer hates us” and it then shows a woman with only one boob, who has had it removed because of breast cancer.