“Simple Screw Up!” The Daily Aus Mistakes German Flag For Aboriginal Flag In Editing Blunder

“Simple Screw Up!” The Daily Aus Mistakes German Flag For Aboriginal Flag In Editing Blunder

Youth news publication, The Daily Aus mistakenly used a photo of the German Flag instead of The Aboriginal Flag in an epic blunder.

Basically, in a post about the government’s plan to spend $25 million to put an Aboriginal flag on The Sydney Harbour Bridge. The youth publication used a photo of the German flag instead of the Aboriginal flag.

Both flags, do feature, red, yellow and black.

The publication is famously edited by Lisa Wilkinson and Peter Fitzsimons’ daughter Billi, which went viral for the mixup.

The mistake caught Twitter’s attention because Fitzsimons has such a public profile. Plenty of people took to Twitter to weigh in on the error.

Interestingly, the co-founder of the publication, Sam Koslowski, shed light on what happened and made it clear it wasn’t Fitzsimons’ fault.

News.com.au has reported that Koslowski said: “It was a simple screw-up.

“One of our web designers was mocking up some new designs and inadvertently put a mock design up live.

“This was a design testing error and had nothing to do with our editorial team. It was meant for internal design review only and was published in error.

“We have reviewed our internal design and testing processes so it doesn’t happen again.”

Here at B&T, we’ve made our fair share of mistakes, but the silver lining is! You can learn from them.




Please login with linkedin to comment

Billi FitzSimons the daily aus

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]