Havas Group has promoted Simone Gupta (left in main photo) to a newly created role of CEO of Havas PR Australia, responsible for Red Havas and One Green Bean.
Gupta will work with Steve Fontanot (right), managing director of Red Havas, to continue to strengthen and grow one of Australia’s largest communications groups, with specialties in Consumer Brands, Automotive, Travel/Lifestyle/Leisure, Health and Technology/Business.
Gupta will continue to drive One Green Bean’s progressive creative communications offering, across an iconic stable of brands.
“In this newly created role, Simone will have visibility across each agency, ensuring that the strategic direction, service offering and culture of both Red Havas and One Green Bean remain distinct,” said Anthony Freedman, Havas Group ANZ Chairman.
“Simone is a trusted and experienced leader and has worked successfully within a creative group environment in the past. In her role as CEO of One Green Bean, and as an integral part of the Havas Village leadership team, Simone has shown herself to be smart, decisive, empathetic and resilient,”
“Red Havas and One Green Bean are unique in that they were both founded in Australia and now have offices across the Havas Creative Group network worldwide. I have the utmost confidence that under Simone’s exceptional leadership both businesses will continue to flourish,” Freedman added.
Gupta said: “Red Havas and One Green Bean are both leaders in the earned media agency landscape for different reasons. This role is an opportunity to continue to develop that special uniqueness, enabling each agency to grow, delivering great work across a wide breadth of brands and businesses.
“I feel very at home at Havas Group, and I’m looking forward to working with the brilliantly talented leadership teams at both Red Havas and One Green Bean.”
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