brand new media has announced Simon Joyce, as Managing Director of its Australia and New Zealand operations, reporting directly into Perry Smith, Founder and Group CEO.
Previously head of MCM Entertainment, now Authentic Entertainment, Joyce has more than 13 years experience developing and leading multimedia businesses in the digital age at public company level. With a proven pedigree in entertainment content marketing, Joyce will focus on building the creative output of BNM’s production capabilities and its’ end-to-end entertainment offering for brands and broadcasters.
Chief Executive Officer of BNM, Perry Smith said, “It’s a great privilege to have Simon join the BNM Global Executive team to run our Australian and NZ business. He is a proven leader and his experience in creating and monetizing content for brand and broadcaster will drive our business to new levels.”
Simon Joyce said, “I am incredibly excited to be joining brand new media. With an end-to-end entertainment video content offering that delivers brands the right balance between creative, technology, and strategy; they epitomize a modern branded content developer. Combining this with key broadcast partnerships including 7, Prime and TVNZ, brand new media have genuine momentum and I am thrilled to have the opportunity to build on this strong foundation and lead the business in Australia and New Zealand.”
Simon commences in the role on July 14 and will immediately be undertaking a sales and sales strategy restructure whilst overseeing BNM’s delivery and development of branded content solutions in Australian and New Zealand markets.
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]